About the roleAs Product Marketing Lead, you will own how Paraform shows up in the market. You'll set positioning for our platform, define how we win across our two-sided audience of companies and recruiters, and build the foundation for a world-class product marketing function.
You will partner closely with the VP of Marketing, founders, Product, and Sales to ensure we have sharp positioning, differentiated messaging, and disciplined go-to-market execution as we scale through Series C and beyond.
You will start as a hands-on individual contributor and build the PMM team over time.
Success in this role means:- Paraform has a clear, opinionated narrative in the recruiting and talent market
- Sales wins more deals because of sharp positioning and enablement
- Product launches are orchestrated, strategic, and drive measurable adoption
- The PMM function becomes a force multiplier across the company
What you'll own- Define Paraform's category narrative - developing differentiated positioning across our key personas (talent leaders, founders, recruiters)
- Own persona depth and segmentation by company size, vertical, and agency type to inform targeting and messaging
- Translate product capabilities into clear buyer value and continuously refine messaging based on customer insight and competitive intelligence
- Own product launch strategy and execution, from beta through full GA, partnering closely with Product on roadmap priorities
- Build sales and GTM enablement - pitch decks, battlecards, ROI calculators, case studies, and competitive talk tracks
- Oversee messaging across the website, thought leadership, and customer stories to shape executive narrative for speaking, PR, and industry presence
- Define metrics for PMM impact on revenue and adoption, and report on them to leadership
- Hire and develop a high-performing PMM team over time
You have- 5+ years of product marketing experience at a B2B SaaS company
- Proven track record owning positioning and messaging for a complex B2B product - category narrative, not just feature-level launches
- Experience leading end-to-end product launches with measurable impact on pipeline, adoption, or revenue
- Exceptional writing and storytelling skills - can take a technical product and turn it into clear narrative for web, sales, and exec audiences
- Strong sales partnership instincts - track record building enablement that moves win rates
- Deep customer curiosity - you learn from sales calls, customer interviews, and market research
- Comfort operating in ambiguity with minimal infrastructure - energized by setting direction from first principles
Perfered- Experience marketing to talent, recruiting, or HR audiences
- Experience launching AI-powered products
- Experience building and scaling a PMM team
