About the RoleAs the first Product Marketing Lead on the team, you'll own how Agentio's product comes to market-from ICP definition and positioning to launch execution and sales enablement. You'll translate complex ad-tech and AI capabilities into clear, compelling narratives that resonate with sophisticated buyers and drive measurable adoption. This is a high-impact, high-visibility opportunity to build the PMM function from the ground up at a hypergrowth startup.
Reporting to the VP, Marketing, you'll work directly with the CEO, CTO, and Sales and Product leaders to shape how we tell our story-and ensure every launch lands with precision. We're looking for someone who can operate at the strategic level and roll up their sleeves to ship: a builder who owns outcomes end-to-end.
What You'll DoPositioning & Messaging- Own ICP definition, positioning, and messaging for Agentio's core product and new launche
- Translate product capabilities into clear, credible narratives and make conservative-but-confident claims that sophisticated audiences trust.
- Build and maintain messaging frameworks-personas, use cases, competitive positioning-that align with Agentio's brand narrative.
Product Launches & Go-to-Market- Lead end-to-end launch planning and execution: phased rollout plans, milestone definitions, exit criteria, adoption metrics, and activation strategies.
- Own the product launch calendar, strategy, and communications planning in partnership with Growth and Comms-driving clear dates and gates with a detail-oriented, data-driven approach.
- Partner with Product and Sales to ensure every launch is backed by the right narrative, the right materials, and the right timing.
- Act as the voice of the product across all stakeholders-keeping everyone aligned, informed, and moving fast.
Sales Enablement- Ship the full enablement bundle: one-pagers, pitch decks and templates, talk tracks, demo scripts, video assets, website and email copy.
- Standardize what Sales uses and when-eliminate ad-hoc decks and inconsistent messaging.
- Serve as the bridge between Product and Sales; be the voice of the customer back to the product team.
Measurement & Adoption- Instrument KPIs through the full funnel-from pitch to close to onboarding to retention-and be the arbiter of GA readiness.
- Work with the CEO and CTO to define success metrics for each launch and continuously improve based on results.
What You Need- 8+ years of experience in product marketing
- Proven 01 B2B product marketing experience; has owned launches end-to-end.
- Exceptional narrative and positioning instincts-can make complex ad-tech and AI concepts simple and credible.
- Deep understanding of the marketing and advertising industry: what drives brand decision-making, how to measure across the funnel, and how to optimize for success.
- Strong cross-functional leadership; comfortable being the single-threaded owner across Product, Sales, and Marketing stakeholders.
- Proven experience influencing product decisions in a tech-driven environment.
- Strong analytical and storytelling skills, with experience using data to guide decisions and craft compelling narratives.
- A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.
- A clear, concise communication style that connects with both technical and non-technical audiences.
About You- You're familiar with and passionate about the creator economy and digital advertising.
- You bring an entrepreneurial mindset, able to balance speed with strategy.
- You're laser-focused on outcomes and delivering value to users.
- You're comfortable in zero-to-one environments and thrive when you truly own the outcome.
- You're a natural leader with aspirations to grow into a leadership role.
- You're ready to roll up your sleeves, get things done, and work harder than you've likely ever worked before, but with far greater reward.
- You're a positive, honest, empathetic, and curious teammate.
- You understand that Agentio is building in-person, and is in-office 5 days/week.
What You'll Get- The chance to define and own the product marketing function at Agentio.
- A high-impact, highly visible role where you'll see your work create immediate results.
- The opportunity to build a first-of-its-kind business as an early team member and make a meaningful impact in how brands share their stories and creators live off their work.
- A crash course in what it takes to scale a startup, with first-hand exposure to foundational business drivers and needs.
Benefits & Perks- Flexible PTO - Take the time you need to recharge
- Comprehensive Health Coverage - Top medical plan through Aetna
- Dental & Vision Plans - Protect your smile and your sight with coverage from Guardian
- 401(k) Retirement Plan - Invest in your future while you build your career
- $100 Monthly Lifestyle Credit - Use it to shop with our amazing Agentio Brand Partners
- Daily lunches and snacks in the office to keep you at your best
- Dinner provided Monday - Thursday
- Fully subsidized gold tier access on Wellhub (Includes LifeTime, Barry's, Solidcore, Headspace, etc)
- Gym in the building! - Your workout, right downstairs
