Texas Instruments

Product Marketing Engineer

Texas Instruments$95K — $115K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering, ECE, Computer Engineering, or relevant engineering field
  • 2 years of relevant engineering experience
  • Strong verbal and written communication skills
  • Demonstrated strong interpersonal, analytical, and problem-solving skills
  • Ability to take initiative and drive results
  • Proficiency in time management for on-time project delivery
  • Understanding of embedded systems

Responsibilities

  • Drive Demand-In-Numbers (DINs) to Demand-What-It-Needs (DWINs) to increase net revenue while ensuring profitability
  • Maintain relationships with top-tier customers and account managers to identify opportunities
  • Develop product positioning and messaging that effectively differentiates products
  • Plan, manage, and execute marketing activities throughout the product life cycle
  • Analyze the competitive landscape and build strategic plans to close gaps
  • Interface with customers and the TI field sales/applications teams to support DINs
  • Follow up on opportunities weekly and monthly regarding pricing, customer visits, and sampling activities
  • Collaborate with cross-functional teams to effectively communicate product strategies

Benefits

  • Opportunities for professional development and growth
  • Work in a fast-paced, innovative environment focused on cutting-edge automotive applications
  • Collaboration with cross-functional teams
  • Engagement in impactful marketing and engineering initiatives
  • Support from experienced colleagues and leadership
Full Job Description
Job Description

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Product Marketing Engineers own customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross-functional action across technical, sales, and operations teams to close gaps and grow the business.

Responsibilities include:
  • Drive DINs to DWINs to grow NR while maintaining profitability
  • Maintain close relationships with top tier customers and the respective account managers to understand opportunities
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support DINs
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.


Qualifications

Minimum requirements:
  • Bachelor's degree in Electrical Engineering, ECE, Computer Engineering or relevant engineering field
  • 2 years of relevant engineering experience


Preferred qualifications:
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery
  • Understanding of embedded systems


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
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