Texas Instruments

Product Marketing Engineer NCG

Texas Instruments$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelors degree in Electrical Engineering or related field
  • Cumulative GPA of 3.0/4.0 or higher
  • Strong interpersonal and analytical skills
  • Ability to build relationships with stakeholders
  • Effective communication skills, both written and verbal
  • Capability to quickly learn new systems and processes
  • Proven ability to work collaboratively in teams

Responsibilities

  • Conduct market studies for supported products
  • Provide product training for sales channels
  • Analyze product group revenue
  • Deliver product forecasts by family
  • Enhance web presence for customer interface
  • Participate in new product launch activities
  • Evaluate product and market development strategies
  • Develop product positioning and messaging
  • Manage marketing activities throughout product lifecycle
  • Review competitive landscape and develop strategies
  • Support sales with customer engagements and opportunities
  • Communicate product strategies to cross-functional teams

Benefits

  • Work in an innovative and collaborative environment
  • Engage directly with diverse markets and customers
  • Opportunity to influence product marketing strategy
  • Access to a wide product portfolio
  • Participation in new product development and launching processes
Full Job Description
Job Description

Dive right in as a product marketing engineer and use your technical knowledge to identify and generate product roadmaps, influence product definition and define the overall marketing strategy. At Texas Instruments (TI), our customers are at the core of everything we do, and our Product Marketing Engineers are key participants in this engagement. In this role, you will use your technical background to identify ways to grow, attract and engage customers with broad and targeted promotions. You will develop an in-depth knowledge of analog and digital markets, applications, and customers while promoting TI's wide product portfolio. You will work with the sales force and internal TI teams to increase design wins and net revenue for your assigned products.

Responsibilities include:
  • Conduct market studies for the products you are supporting
  • Provide product training for the sales channels
  • Analyze revenue associated with key parts within your products groups
  • Provide forecast information by product family
  • Conduct analysis of the web presence for your products to enable customers better interface with TI
  • Participate in new product launch activities and ensuring customers and the worldwide sales force are aware of new product introductions for the products assigned
  • Work closely with development and business teams to evaluate product development strategies and market development needs
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support DINs
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch, etc.


Qualifications

Minimum Requirements:
  • Bachelors degree in Electrical Engineering, Electrical and Computer Engineering, Computer Engineering, Computer Science or related field
  • Cumulative 3.0/4.0 GPA or higher

Preferred qualifications:
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

Stay Connected

Keep up to date with the latest job opportunities, company news, and industry insights. Subscribe to our careers blog and personalize your job alerts to align with your career preferences. Discover the exciting and rewarding opportunities that await at Texas Instruments.

SEARCH TEXAS INSTRUMENTS JOBS

Texas Instruments is more than a company—it's a community of leaders and innovators making a difference in the world. Join us and be part of something big.
Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

Similar Jobs

More Jobs at Texas Instruments

More Consumer Technology Jobs

Find similar Product Marketing Engineer NCG jobs: