Texas Instruments

Product Marketing Engineer | High-Speed Converters

Texas Instruments$135K — $160K *
Telecommunications & Hardware
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering or related field
  • 15+ years of experience in Product Marketing or related roles
  • Ability to build strong relationships with stakeholders
  • Strong communication skills, both verbal and written
  • Quick adaptability to new systems and processes
  • Strong interpersonal, analytical, and problem-solving abilities
  • Effective time management for project delivery

Responsibilities

  • Drive the transition from DINs to DWINs focusing on profit growth
  • Maintain relationships with top customers and account managers to identify opportunities
  • Develop distinct product positioning and messaging for market differentiation
  • Manage the full marketing lifecycle for new products from pre-launch to post-launch
  • Analyze the competitive landscape and develop strategies to fill gaps
  • Interface with customers alongside TI field sales/applications to support initiatives
  • Monitor and follow up on opportunities including pricing and customer engagement
  • Collaborate with cross-functional teams to communicate product strategies effectively

Benefits

  • Opportunity to work in a highly specialized and dynamic team
  • Exposure to various aspects of product marketing lifecycle
  • Collaboration with skilled professionals across functions
  • Potential for professional growth in marketing strategy and execution
Full Job Description
Job Description

We are hiring a Product Marketing Engineer to join our High Speed Converters team.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:
  • Drive DINs to DWINs to grow NR while maintaining profitability
  • Maintain close relationships with top customers and the respective account managers to understand opportunities
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support DINs
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.


Qualifications

Minimum qualifications:
  • Bachelors degree in Electrical Engineering or related field of study
  • 15+ years of relevant experience in Product Marketing, Sales, Applications, Systems, Test, or Validation


Preferred qualifications:
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery


About the Team

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

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Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

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We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

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Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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