Texas Instruments

Product Marketing Engineer | Audio

Texas Instruments • $88K — $105K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in electrical engineering or related field
  • 2 years of relevant experience in product marketing
  • Ability to build strong relationships with stakeholders
  • Strong verbal and written communication skills
  • Quick learner of new systems and processes
  • Excellent interpersonal, analytical, and problem-solving skills
  • Effective team player with strong initiative

Responsibilities

  • Drive design ins to design wins and grow revenue
  • Maintain relationships with top tier customers to identify opportunities
  • Develop positioning and messaging to differentiate products
  • Manage and execute marketing activities throughout product life cycle
  • Analyze competitive landscape and devise strategies to address gaps
  • Support design ins through customer and sales interface
  • Conduct regular follow-ups on opportunities and activities

Benefits

  • High-growth business with cutting-edge technology
  • Opportunity to impact consumer experiences globally
  • Collaboration with diverse cross-functional teams
  • Engagement in various markets and product strategies
  • Dynamic work environment fostering innovation
Full Job Description
Job Description

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

About the Product Line: The Consumer Audio Amplifiers and Haptics (CAAH) product line powers the audio and haptic experiences in devices you use every day - from the smartphone in your pocket to the soundbar in your living room and the wearable on your wrist. Join a high-growth business delivering cutting-edge amplifier and haptics technology across smartphones, tablets, PCs, speakers, TVs, and industrial applications that touch hundreds of millions of consumers worldwide.

Responsibilities include:
  • Drive design ins to design wins to grow revenue while maintaining profitability
  • Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support design ins
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
  • Devise effective strategies for mass market adoption
  • Engage and collaborate with other Demand Create Teams (Systems, HW Apps, SW Apps) to increase the opportunity funnel and market share


Qualifications

Minimum requirements:
  • Minimum education: bachelor's degree in electrical engineering or similar
  • 2 years of relevant experience

Preferred qualifications:
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

Stay Connected

Keep up to date with the latest job opportunities, company news, and industry insights. Subscribe to our careers blog and personalize your job alerts to align with your career preferences. Discover the exciting and rewarding opportunities that await at Texas Instruments.

SEARCH TEXAS INSTRUMENTS JOBS

Texas Instruments is more than a company—it's a community of leaders and innovators making a difference in the world. Join us and be part of something big.
Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

Similar Jobs

More Jobs at Texas Instruments

More Consumer Technology Jobs

Find similar Product Marketing Engineer | Audio jobs: