About the Role:We're looking for a Product Marketing Associate to support and execute product marketing initiatives across the full GTM lifecycle. This is a great role for someone who's ready to own real work, not just assist on it, and grow their craft in a fast-moving environment.
You'll contribute to positioning, launch execution, sales enablement, and competitive intelligence, working closely with product, sales, and marketing teammates. You're comfortable taking a clear brief and running with it, you ask good questions when direction is ambiguous, and you care about doing the work well.
This role is a fit for someone building toward a broader PMM scope where you'll have real ownership from day one, and room to grow into more strategic territory as you develop.
We follow a hybrid work model, and for this role, there is an expectation of 2 days per week in our SF office. Candidates should be based within a commutable distance, as we believe in the value of in-person collaboration and building strong team connections while also supporting flexibility where possible.
What You'll Do:- Positioning and messaging for our business identity products across key segments including fintechs, lenders, enterprise financial services, and marketplaces
- Go-to-market execution for new product and feature launches, from coordinating across teams to hitting milestones from beta through release
- Sales enablement materials including pitch decks, one-pagers, and competitive battle cards that help the sales team move deals forward
- Competitive intelligence tracking to keep our frameworks current and our team equipped to win
- Customer research in partnership with senior teammates - interviews, feedback synthesis, and usage data - that sharpens our messaging and informs GTM decisions
- Distribution of product stories and Middesk's point of view in market, in coordination with the broader marketing team
What We're Looking For:- 3+ years in product marketing, content marketing, or a related B2B marketing role
- Hands-on experience with AI-enabled marketing workflows, and genuine curiosity about how AI is changing the way buyers discover and evaluate products
- Familiarity with GTM launch execution, sales enablement, or competitive positioning
- Strong written communication skills and an instinct for translating complex products into clear, audience-ready messaging
- High ownership mentality - you follow through, communicate proactively, and care about the outcome, not just the task
- Comfortable operating with some ambiguity and motivated by building rather than inheriting
- Collaborative by default, with a track record of working well across sales, product, and marketing teams
Nice-To-Have:- Experience at a high-growth fintech or B2B SaaS company
- Exposure to compliance, identity, or financial services use cases
