Product Marketer

Vesta Innovations, Inc

$165K — $200K *
US-AnywhereRemote in United States
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum of 6 years of experience in B2B product marketing
  • Extensive experience marketing to enterprise clients
  • Strong ability to navigate complex buying committees
  • Proficient in simplifying technical concepts for varied audiences
  • Bonus: Experience in mortgage lending or fintech.

Responsibilities

  • Create and manage the product launch process
  • Develop clear messaging and positioning for products
  • Transform customer success stories into impactful case studies
  • Collaborate with sales and marketing to enhance product awareness
  • Strategize to boost demand and user engagement with offerings.

Benefits

  • Comprehensive medical, vision, & dental coverage with premiums covered
  • Flexible spending account options
  • 401(K) investment plan
  • 16 weeks of paid parental leave for all parents
  • Remote-first working model with locations in the Bay Area and New York
  • Generous work-from-anywhere perks and wellness incentives
  • Monthly stipends for cellular and internet expenses
  • Monthly food delivery benefits via Doordash
  • Encouraged flexible time off policy
  • Team-building company offsite events.
Full Job Description
Who you are

You have exceptional product marketing skills, earned through several years in the function at top-tier startups. You know the difference between simplifying a message and dumbing it down. You walk in the customer's shoes, and you can describe their day to someone who's never done it. You're highly collaborative and enjoy working with functions across the company, like product, design, sales, and partnerships.

About your role

As the first dedicated product marketer at Vesta, you'll have the opportunity to shape the work we do and how we operate. Your primary responsibility will be helping the largest mortgage lenders in America understand what our products do, and explaining the value that they deliver. More broadly, you'll also help customers and prospects rethink how mortgage processing will work in a time when people and AI agents work side-by-side processing loans.

What you'll do:
  • Create a process for how we run launches, while running launches
  • Develop messaging and positioning for products and segments
  • Turn customer results into proof - case studies, references, and benchmarks that other lenders will act on
  • Work closely with sales, partnerships, and other members of marketing to build marketing strategies that increase the awareness, demand for, and usage of products

An ideal candidate for this position will have:
  • A minimum of 6 years of experience in marketing, with the majority in B2B product marketing.
  • Deep experience marketing to enterprise audiences, with a demonstrated ability to understand complex buying committees, long sales cycles, and sophisticated business needs.
  • Excellent communication and presentation abilities, with a proven track record of explaining complex technical concepts in ways that executive, technical, and non-technical audiences can understand.
  • Bonus: Experience in mortgage lending or fintech infrastructure.

Benefits and Perks
  • Robust medical, vision, & dental coverage (~100% of employee premiums covered)
  • FSA plan offering
  • 401(K) plan offering
  • Meaningful parental leave - 16 weeks fully paid for all new parents, birthing & non-birthing parents (applies to adoptions as well!)
  • Remote-first culture with a physical hub in the Bay area and NY!
  • Generous Work From Anywhere & Wellness Benefits
  • Monthly cell & wifi stipend
  • Monthly Doordash benefits
  • Open & encouraged flexible time off
  • Company offsites to get to know the team!

Our cash compensation for this role is targeted at $165,000 - $200,000. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed.

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