OverviewRedo is a fast-growing, early-stage, B2B SaaS startup helping merchants offer the best post-purchase experience for their customers. We're building out of our office in Draper, UT.
Redo is building a marketplace for shoppers to use their HSA/FSA funds to purchase eligible products from Redo brands. As our founding Product Marketer for the marketplace, you will build the go-to-market from zero. Brands list their products with us for free, we drive the demand, and we earn a share of every sale. The model is simple. The execution is wide open. There is no site yet, no traffic engine, no playbook. That is the job.
This is not a role for someone who wants an established product to message and a funnel to tune. This is for someone who sees an empty whiteboard and starts drawing. You will build new areas of the business from the ground up and own what the marketplace becomes.
Responsibilities- Own the full go-to-market strategy for the marketplace: who we target, how we position it to brands, and how we win their inventory.
- Build the traffic strategy from scratch: how we get shoppers to the marketplace and keep them coming back (SEO, paid, lifecycle, partnerships, social, whatever earns its place).
- Craft positioning and messaging for two audiences at once: the brands who list and the shoppers who buy.
- Own the launch itself, from the first landing page to the first dollar of GMV.
- Build the loop between what shoppers do and what we tell brands, so the flywheel actually spins.
- Pressure-test the model early, define the target brand and target shopper, and ship a launch site with first acquisition tests in your first 90 days.
- Stand up a repeatable channel or two and a brand pitch that reliably closes listings, then scale the motion behind you.
Qualifications- You have taken something from nothing to live: a new product, a new line, or a new market. You can point to it.
- Comfort with ambiguity, because you build the structure that was missing.
- You think in systems and economics, not just campaigns, and you understand how a take-rate marketplace actually makes money.
- Strong writing and strategy paired with the willingness to pull the levers yourself. Hands-on, both.
- Bias to move fast and decide with incomplete information, then correct.
- Marketplace, e-commerce, or two-sided platform experience preferred.
- A track record driving traffic through more than one channel.
- Comfort with brand partnerships and the conversations that land them.
Redo benefits and perks- Opportunity to work with a dynamic and innovative team in the fast-growing e-commerce industry.
- Opportunities for career growth and advancement.
- On-site gym with showers, pickleball, and basketball.
- Flexible PTO & company holidays.
- Redo perks, monthly allowance to make purchases from ecommerce stores to support both existing and potential customers.
- Company HSA contributions.
- Weekly lunches & fully stocked break room.
- $100 monthly babysitting perk reimbursement.
- Office is minutes from biking and running trails.
