About the RoleWe are looking for a Product Marketer to own the positioning, messaging, and go-to-market strategy for Instead. You will translate our technical capabilities into compelling narratives that resonate with tax professionals, firm leaders, and the broader accounting industry.
What You Will Do- Own product positioning and messaging across all channels
- Create sales enablement materials, case studies, and competitive analysis
- Partner with product to shape launch strategies for new features and entity types
- Develop content that drives awareness and adoption among tax professionals
- Support demand generation campaigns with targeted messaging
What We Are Looking For- 3-6 years of product marketing experience, ideally in B2B SaaS or fintech
- Strong writing skills - you can make complex products feel simple
- Experience working closely with product and sales teams
- Familiarity with the accounting or tax industry is a strong plus
- Data-driven approach to measuring marketing impact
- Ability to work onsite in San Francisco
