Job Details The Product Marketer - Community Pharmacy Solutions (CPS) is responsible for the commercialization, marketing execution, customer adoption, and growth of assigned CPS products and solutions. Reporting to the Sr. Director - Commercialization, this role serves as the dedicated marketing lead for specific products and services within the CPS portfolio and is accountable for developing and executing marketing strategies, customer-facing messaging, sales enablement materials, adoption campaigns, and commercialization activities that drive awareness, utilization, retention, and revenue growth.
Primary Duties and Responsibilities:- Develop and execute marketing strategies and commercialization plans for assigned CPS products and solutions.
- Develop solution positioning, value propositions, messaging, and go-to-market strategies.
- Create and maintain sales tools, presentations, collateral, customer communications, and enablement materials.
- Partner with Product Owners, Product Managers, Sales, Commercialization, Solution Development, and Customer Success teams.
- Work directly with pharmacies, customers, and buying groups to support adoption and utilization.
- Participate in customer meetings, buying group engagements, VOC activities, and customer advisory programs.
- Gather customer and market feedback and communicate insights to product and commercialization leaders.
- Support launches, releases, campaigns, webinars, educational programs, and customer-facing events.
- Define and track commercialization, marketing, and adoption metrics and provide recommendations for improvement.
- Develop customer success stories, case studies, testimonials, and best-practice content.
Experience and Educational Requirements:- Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, Pharmacy, or related field required.
- Minimum five (5) years of experience in product marketing, commercialization, marketing, sales enablement, business development, product management, solution development, or related roles.
- Experience supporting product launches, commercialization activities, go-to-market initiatives, or customer adoption programs.
- Healthcare, pharmacy, or technology-enabled services experience preferred.
Minimum Skills, Knowledge and Ability Requirements:- Excellent verbal, written, presentation, and interpersonal communication skills.
- Strong product marketing and commercialization knowledge.
- Ability to develop compelling value propositions and customer-facing messaging.
- Strong analytical, organizational, and project management skills.
- Ability to work effectively across highly matrixed organizations.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
What Cencora offersWe provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members' ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
Full time
Salary Range*$93,500 - 187,000
*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.
Affiliated Companies:Affiliated Companies: AmerisourceBergen Services Corporation
