Job Description
About UsiHeartMedia is a nationally recognized broadcast media company with over 10,000 employees, leading the way in audio entertainment and advertising solutions across the U.S. Historically rooted in broadcast radio, we are undergoing a bold transformation into a modern multi-channel media platform by combining the power of legacy reach with digital targeting, data-driven insights, and innovative ad technology.
We now offer advertisers a full suite of channels including broadcast radio, podcasts, streaming audio, Connected TV, digital display, pre-roll video, and social media platforms. These product offerings are underpinned by a growing set of owned, directly targetable consumer audiences and a robust capability to measure and optimize advertising impact.
Job DescriptionWe are looking for a Product Manager to join the Technology Solutions Product Management team. This person will help us create new products and features as well as updates and enhancements to existing products, from the idea stage to initial scoping, build out, and launch. Main responsibilities include researching user problems and challenges, identifying and documenting product enhancements to solve those problems, partnering with engineering to scope & size those product features, answering engineering questions and signing off on products as they are being developed and helping to evangelize newly built product features to sales, marketing, and existing customers.
Responsibilities- Own and define the product roadmap for their product lines
- Clearly define user personas including identification of user problems and serve as user evangelist
- Research our customers and the market generally, to understand, validate and become an expert in their challenges and problems
- Analyze usage of our existing products to understand how customers are interacting with our solutions and if they are achieving their goal
- Articulate product goals and measures of success to business
- Perform analysis of competitors and identify competitive threats
- Build consensus within the product and engineering teams on the correct product solutions to help solve customer problems
- Work with engineering teams to clearly scope and roughly size product solutions before we start development so we understand the time and effort required to build those solutions
- Helping validate product hypotheses with surveys, usage analytics, A/B testing, etc.
- Clearly define user personas including identification of user problems and serve as user evangelist
- Direct research efforts of Business Analysts and project managers
- Run brainstorming & interview sessions with end users
- Write clear, coherent user stories with detailed acceptance criteria
- Generate simplified wireframes and design mocks to define user flow
- Lead groomings, standups, post mortems and negotiate feature build out with engineering teams
- Conduct timely product reviews and sign-offs of new features and work with engineering to thoroughly user-test and ensure resulting build matches what was committed to in each sprint
- Guide go-to-market strategy for new features and products, including consumer-ready communications for marketing & sales teams
- Attend daily stand ups and biweekly sprint planning with engineering teams to obliterate blockers, manage dependencies / prerequisites while product is being developed
Qualifications- 3-5 years experience in product management, product development, product design or similar field
- Very strong verbal and communication skills
- Familiarity or experience with Agile and scrum software development processes
- Strong organizational skills and ability to handle multiple tasks
- Strong analytical problem solving and solution finding skills
- Very strong writing and presentation skills (including but not limited to describing simple user stories, jobs-to-be-done requirements for engineering teams, value proposition statements, etc)
- Experience working in SaaS organizations and comfortable working within large, cross-functional teams that include engineering, customer success, marketing, and sales.
- Relevant industry experience, either with marketing & advertising technology or developing on Facebook & other social APIs.
- Positive, upbeat and customer-service oriented
- Ability to manage changing priorities within a highly dynamic environment
- Ability to perform duties with limited oversight
- Willing and able to learn new skills as required
About Us
Unified stands at the forefront of empowering marketers to make informed and impactful decisions through our industry-exclusive business intelligence platform, purposefully designed for social advertising. With a wealth of experience in collecting and enriching over 3 billion dollars of social investment data, we are fervently committed to providing Fortune 2000 brands and agencies with greater transparency into their diverse teams, tools, and strategies. At the heart of our offerings is the Unified Platform and service teams, meticulously crafted to ensure data quality, optimize investments, and address critical business inquiries. As a leading provider of advertising services, Unified takes a comprehensive approach to paid social advertising, boasting a best-in-class team of digital experts utilizing purpose-built technology to deliver operational excellence and holistic insights across major social platforms. We firmly believe that the best marketing insights drive optimal performance, and at Unified, we seamlessly deliver both. With industry-leading media experts supported by robust data and technology, we have over a decade of experience in managed service partnerships with some of the world's largest brands, maintaining an unwavering focus on digital advertising services and technology. Our proprietary technology provides our internal team and customers with a strategic and holistic real-time view of their digital investments. Pioneering paid social over 11 years ago, Unified holds a unique position as one of the select partners with direct API access to major platforms such as Meta, X, Snapchat, Pinterest, YouTube, LinkedIn, TikTok, and Reddit. Join Unified as we continue to redefine the landscape of digital advertising through innovation, expertise, and cutting-edge technology.
