Sinclair Broadcast Group, Inc

Product Manager

Sinclair Broadcast Group, Inc$110K — $127K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in IT, business, computer science, or related field (or equivalent experience).
  • 5+ years in product management or business analysis for enterprise applications.
  • Experience with both custom applications and third-party SaaS products.
  • Ability to translate business needs into structured requirements and documentation.
  • Skilled in prioritizing demands based on data and business impact.
  • Familiarity with Agile practices including sprint planning and reviews.
  • Strong analytical and communication skills, capable of influencing stakeholders.

Responsibilities

  • Define and maintain the product vision and roadmap for enterprise applications.
  • Engage with stakeholders to translate workflows and pain points into actionable requirements.
  • Prioritize the product backlog based on business value and strategic alignment.
  • Collaborate with development teams throughout design and delivery processes.
  • Coordinate and manage relationships with third-party vendors regarding applications.
  • Create and maintain product documentation including user stories and acceptance criteria.
  • Monitor service health and partner with support teams for issue resolution.

Benefits

  • Retirement plan participation.
  • Life and disability insurance.
  • Health, dental, and vision plans.
  • Flexible spending accounts.
  • 15 paid vacation days and 2 paid personal days.
  • 9 paid holidays and 40 hours of paid sick leave.
  • Parental leave and employee stock purchase plan.
Full Job Description
Job Description

The Product Manager owns the strategy, roadmap, prioritization, and lifecycle management for a portfolio of enterprise applications that includes both custom-developed solutions and third-party SaaS or packaged products. This role partners with business stakeholders, engineering teams, vendors, and support teams to deliver measurable business value, maintain reliable operations, and evolve products in line with user needs and enterprise priorities.

Key Responsibilities

Product Strategy and Roadmap: Define and maintain product vision, roadmaps, and outcome-based priorities for assigned applications. Balance new capabilities, technical debt, operational stability, compliance, and user experience.

Stakeholder Partnership and Discovery: Engage business users and leaders to understand workflows, pain points, opportunities, and success measures. Translate insights into clear, actionable requirements and product decisions.

Portfolio and Backlog Management: Own and prioritize the product backlog using business value, risk, effort, dependencies, and strategic alignment. Ensure planned work is sufficiently refined for delivery teams and stakeholders have transparent visibility into priorities.

Custom Application Delivery: Work closely with internal development, QA, architecture, and delivery teams throughout discovery, design, development, testing, release, and adoption. Provide timely decisions and clarifications during Agile ceremonies.

Third-Party Application Management: Lead the business and product relationship for third-party applications, including vendor coordination, release-impact assessment, roadmap alignment, support escalation, and evaluation of configuration or enhancement opportunities.

Requirements and Product Artifacts: Create and maintain product requirements, user stories, acceptance criteria, process flows, user experience mock-ups, release communications, and other artifacts needed to align delivery and business teams.

Operational Ownership: Partner with production support and vendors to monitor service health, triage issues, communicate business impact, and prioritize corrective work. Help ensure a disciplined transition from delivery to sustainable support.

Validation and Adoption: Plan and coordinate user acceptance testing, gather feedback, validate outcomes, and support rollout readiness, training, and adoption activities.

Measurement and Continuous Improvement: Define and use product, operational, and adoption metrics to assess performance, identify trends, and drive continuous improvement.

Required Experience and Skills
  • Bachelor's degree in information technology, business, computer science, or a related field; equivalent experience will be considered.
  • Five or more years of product management, product ownership, business analysis, or comparable experience supporting enterprise applications.
  • Experience managing a mix of custom-developed applications, integrations and third-party SaaS or packaged software.
  • Strong ability to turn business needs into well-structured requirements, user stories, acceptance criteria, and product documentation.
  • Demonstrated ability to prioritize competing demands using data, business value, risk, and operational impact.
  • Working knowledge of Agile delivery practices, including backlog refinement, sprint planning, reviews, and retrospectives.
  • Comfort working with software vendors on product roadmaps, support escalations, releases, and enhancement requests.
  • Strong analytical, communication, facilitation, and stakeholder-management skills; able to lead through influence rather than formal authority.
  • Ability to understand and troubleshoot complex software workflows and communicate clearly with both technical and non-technical audiences.
  • A customer-focused, curious, adaptable approach and commitment to continuous learning and improvement.

Preferred Qualifications
  • Experience supporting enterprise business systems in a complex, multi-stakeholder organization.
  • Experience with product analytics, service management, or application lifecycle management tools (Azure DevOps experience preferred).
  • Experience coordinating Tier 2 support activities and working across internal delivery teams and external vendors.


Other duties as assigned.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

The base salary compensation range for this role is $110,000to $127,200. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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