At David's Bridal, a customer's experience spans many products and touchpoints - e-commerce, our apps (Pearl Planner, Vendor Connect, and more), lifecycle email, paid media, and in-store. Today no single person owns how a given customer segment - bridesmaids, brides, mothers of the bride, and beyond - moves across all of it. This role does. The Product Manager, Segment Journeys owns the end-to-end journey for our priority customer segments: from identifying the segment, to driving them through the right conversion points, to delivering real business value. You do it by working across product, design, lifecycle, marketing, and engineering - without owning any of those teams day to day. You take high-level concepts from the Head of Product and turn them into actionable roadmaps, then drive the daily execution, analysis, and iteration that move the numbers. This is a product role, not just a growth role. For every goal you make a real product call: can we achieve it by extending an existing service, does it call for a new experience that reaches the goal a different way, or does it mean integrating things that were never connected before? You frame the problem, decide the approach, and write the requirements - then partner with design and engineering to build it. This is influence-without-authority in the extreme, and it is equal parts product manager, data analyst, and orchestrator. You will be accountable for segment outcomes you deliver through other teams - so you are hands-on, semi-technical, and relentlessly focused on results. What you'll own • End-to-end segment journeys - the full path for priority segments, from identification through conversion to revenue. • Product decisions - for each goal, decide the path: extend an existing service, design a net-new experience, or integrate what wasn't connected before - and write the requirements to make it real. • Strategy into roadmaps - translate high-level direction from the Head of Product into prioritized, actionable journey roadmaps. • Cross-surface orchestration - make sure every touchpoint (site, app, lifecycle, paid, in-store) is consistent and works together; find and close the gaps. • Performance and iteration - monitor segment performance daily; analyze, iterate, and optimize for business results. • Clear direction - write crisp briefs for the creative, lifecycle, and product/design teams so execution is cohesive and the value comes through. A day in the life • Start with the numbers - review segment performance and flag what needs attention. • Check the build - track what's in the queue for the journey and confirm it's shipping correctly. • Review the words - QA copy for lifecycle emails and campaigns for clarity, accuracy, and fit with the journey. • Sit in design reviews - join product/design sessions for requests you've put in; give feedback on the journey, the UX, and the on-page messaging. • Write the briefs - give the creative team clear, cohesive direction so the value is communicated. What you bring • Product or growth PM experience driving outcomes across multiple products or surfaces - comfortable delivering results without direct authority over the teams doing the work. • Genuine product instincts - you frame problems like a product manager (reuse and extend vs. build new vs. integrate), make the call, and write the requirements - not just the brief. • Strong data fluency - you live in the numbers and can pull and interrogate data yourself. • Hands-on and semi-technical - you can navigate analytics and tooling (e.g., GA4, Bloomreach / Blue Core, GTM, basic SQL), debug and verify implementations, and confirm that tracking and journeys actually work end to end. • A sharp eye for UX and messaging - you give useful, specific feedback on design and copy. • Excellent written communication - you write briefs that make execution easy and keep it cohesive. • An orchestrator's temperament - organized and proactive, comfortable keeping many threads moving across many teams. • Bias to action - you optimize for business results, not activity. How the role works • Reports to the Head of Product. • Partners daily with design, lifecycle, paid media, e-commerce/product, creative, and engineering. • Accountable for segment growth and the journey's contribution to revenue. Now that we've popped the question, please say "I do". Full Time Opportunity - A comprehensive benefits package is available. • Rewarding Environment and Competitive Pay • Generous Dream Maker Discount After First Pay Period • Referral Incentive Program • Dayforce Wallet - Get Paid Early! • Health/Dental/Vision Insurance • 401K Program • Paid Vacation, Wellness Days & Holidays, including your Birthday off! • Pet Benefits