Product Manager, Consumer

General Medicine

$120K — $150K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of product management experience, preferably with consumer-facing web products
  • Experience driving a product roadmap and measurable business outcomes
  • Strong analytical skills for defining KPIs and running experiments
  • Proven track record of improving core metrics like conversion and retention
  • Ability to navigate ambiguity and set a clear direction
  • Capable of balancing high-level strategy with detailed execution
  • Excellent communication skills for aligning teams on tradeoffs and outcomes

Responsibilities

  • Own and evolve a consumer product roadmap aligned to company goals
  • Define, prioritize, and ship features to enhance user experiences and business results
  • Identify and focus on high-impact areas for onboarding, conversion, booking, and retention
  • Collaborate with engineering and stakeholders to effectively plan and execute initiatives
  • Design and conduct experiments to test hypotheses and optimize key metrics
  • Analyze product performance and user data to guide decision-making and iterations
  • Transform ambiguous challenges into actionable plans with success criteria

Benefits

  • Work on a mission-driven team focused on transparency in healthcare
  • Collaborate with a small, high-impact team of engineers and designers
  • Opportunities for professional growth and skill development in product management
  • Hands-on role that significantly influences the consumer product experience
  • Customer-centric approach that values feedback and continuous improvement
Full Job Description
The Role

We're hiring a Product Manager, Consumer to own core patient-facing experiences at General Medicine-from onboarding and search to booking, pricing, and visit follow-up. You'll define strategy, craft intuitive journeys, and ship polished features that scale across virtual and in-person care, prescriptions, labs, and imaging.

You'll work with a small, high-leverage team of engineers and designers to make complex healthcare simple, trustworthy, and delightful. This is a hands-on role: writing specs, defining metrics, reviewing experiments, and partnering closely with engineering, while also shaping the product's long-term evolution.

We're looking for someone with experience shipping impactful consumer products, turning ambiguous problems into clear solutions, and using data to drive iteration. You don't need deep healthcare experience-what matters is strong product judgment, analytical rigor, and a track record of creating experiences users love.

What You'll Do
  • Own and evolve a clear consumer product roadmap aligned to company goals
  • Define, prioritize, and ship 0→1 features that improve user experience and business outcomes
  • Identify the highest-leverage opportunities across onboarding, conversion, booking, and retention
  • Partner closely with engineering and key stakeholders to scope, sequence, and execute initiatives efficiently
  • Design and run experiments to validate hypotheses and improve key metrics
  • Analyze product performance and user behavior data to inform prioritization and iteration
  • Translate ambiguous problems into structured plans with measurable success criteria
  • Balance speed and rigor - shipping quickly while building durable foundations
  • Contribute to broader consumer product strategy and long-term experience vision
What We're Looking For
  • 3-5 years of product management experience, ideally on consumer-facing web products
  • Experience owning a roadmap and driving measurable outcomes
  • Strong analytical foundation - comfortable defining KPIs, running experiments, and interpreting data
  • Track record of improving core metrics (conversion, engagement, retention, etc.)
  • Experience operating with ambiguity and setting direction without heavy structure
  • Ability to move between strategy and execution - from high-level prioritization to detailed product specs
  • Clear communicator who can align engineering, design, and leadership around tradeoffs and outcomes
Nice to have:
  • Experience scaling a product from early traction to meaningful growth
  • Consumer Healthcare experience preferred but not required
  • Quantitative or technical academic background


This is a hybrid role in SF.

How We Work
• Customer obsessed: We stay close to real needs through thoughtful research and continuous feedback from our care teams.
• Design led & data informed: We seek simplicity, ship craftsmanship, and validate with data.
• Operationally grounded: We build tools that make our care teams faster and more accurate, not just prettier.

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