Division Description: Alpine, an ITW company, is a leading provider of industry solutions and increased business productivity for component manufacturers helping design and manufacture the highest quality roof, floor and wall components. Our comprehensive product suite includes software, engineering services, connector plates, equipment and premier cold-formed steel truss system.
Job Description: The Product Manager leads the strategy and drives the commercial performance of a portfolio of software and equipment products, while partnering with Product Owners to ensure effective execution. This role owns product P&L, drives growth, and aligns product direction with business goals and market opportunities.
Leveraging customer and market insights, the Product Manager defines value-driven solutions, supports go-to-market execution, and partners cross-functionally to deliver high-impact results.
Success in this role requires strong strategic thinking, commercial acumen, and the ability to influence, lead, and execute across teams in an Agile environment.
Core Responsibilities: - Product Strategy & Vision
- Define and own the long-term product vision and multi-year roadmap across product lines (e.g., IntelliVIEW, eShop, Equipment Software)
- Lead the 3P-STP-5P marketing strategy (Customer, Competitor, Company; Segmentation, Targeting, Positioning; Product, Price, Place, Promotion, People) for each product category
- P&L Ownership & Business Performance
- Own product-level P&L, including revenue growth, profitability, and market penetration
- Monitor product performance metrics and adjust strategy to maximize value and ROI
- Market & Customer Insight Leadership
- Lead deep market analysis including CM/LBM trends, competitive landscape, and emerging technologies (e.g., automation, CAD/CAM, cloud solutions)
- Go-to-Market (GTM) & Commercial Enablement
- Develop and support go-to-market strategies for new products and major releases
- Enable sales teams through training on product positioning, competitive differentiation, and objection handling
- Sales & Customer Engagement
- Participate in key customer meetings, sales cycles, and industry events to support growth and gather insights
- Build and maintain relationships with strategic accounts and industry influencers
- Portfolio & Stakeholder Leadership
- Propose and prioritize product investments based on ROI, customer impact, and strategic alignment
- Communicate product vision, strategy, and performance to executive leadership and stakeholders
- Cross-Functional Alignment
- Ensure alignment across Product Owners, Engineering, Sales, Marketing, Support, and Operations
- Translate business strategy into clear direction for Product Owners and delivery teams
Key Competencies:- Strategic & Commercial Leadership
- Customer & Market Insight
- Cross-Functional Influence & Execution Alignment
Qualifications: - Bachelor's degree in Engineering, Computer Science, Business, Marketing, or a comparable discipline; an MBA is a plus
- 6+ years' experience working as a Product Owner with a development team
- Experience in product management with ownership of product strategy and product roadmaps
- Familiarity with Customer-Back Innovation (CBI) or similar stage-gate frameworks
- Certified Scrum Product Owner (CSPO) is preferred
- Software Product strategy and management experience with demonstrated value delivery
- Experience with complex customer environments and/or relevant industry experience
- Experience leading software product development in an Agile environment leveraging frameworks such as Scrum and SAFe
- Strong team/project management, communication, and presentation skills
- Ability to be flexible and adaptable in a changing environment
- Up to 25% travel
Compensation Information:$90,000 - $140,000 (high level of experience)
This compensation range is provided as a reasonable estimate of the current salary range for this role. Compensation depends on relevant experience and/or education, specific skills, market level, other job-related factors, geographic location, and other factors as applicable by law. In addition, our benefits include paid vacation, sick, holiday, and parental leave. For more details, visit our Benefits page
