Salesforce

Product Management, Director, Mobile App Channel (Marketing Cloud)

Salesforce$197K — $313K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product management, including 3 years leading other product managers in non-people roles
  • Understanding of mobile device and OS landscape (iOS, Android, app store rules)
  • Hands-on experience with mobile app product management and design, including push notifications and in-app messaging
  • Fluent in discussing SDKs and capabilities with technical partners
  • Experience working with major platform providers like Apple and Google
  • Ability to simplify complex technical concepts for diverse audiences
  • Demonstrated success in launching customer-loved products
  • Proficiency in using AI tools like Claude for product analysis and documentation
  • Willingness to travel up to 25% internationally for business engagements
  • Technical degree in a relevant field required

Responsibilities

  • Set product direction and market requirements, establishing a 1, 3, and 5-year roadmap
  • Collaborate with mobile OS providers to enhance product offerings
  • Prioritize and manage product development, ensuring successful delivery and performance measurement
  • Lead AI strategy for mobile app experiences across Salesforce
  • Monitor industry trends related to mobile technology and competitor activities
  • Engage with customers to understand their needs and enhance adoption
  • Gain expertise in mobile marketing and visibility across Salesforce

Benefits

  • Hybrid work environment based in Seattle, WA
  • Exposure to cutting-edge mobile marketing technologies
  • Opportunity to shape a widely used product for global brands
  • Engagement with top-tier technology partners in the industry
  • Visibility and strategic influence within Salesforce leadership
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Product

Job Details

The Experience

You'll lead Product Management for our Mobile App channel within Salesforce Marketing Cloud. This team helps brands talk to their customers right inside mobile apps — through push notifications, in-app messages, mobile wallet passes, and more.

As Director, you'll set the vision for how we become the best mobile app marketing platform out there. You'll work with a talented team of product managers, engineers, designers, and data scientists. You'll also partner closely with companies like Apple and Google to bring new mobile features to our customers first.

This role sits at the intersection of mobile technology and marketing — helping the world's biggest brands create amazing experiences on the devices people use most.

This is a hybrid work environment based in Seattle, WA.

What You’ll Actually Be Doing
  • Set the direction, develop requirements and take features to market. Define what our mobile app product should look like in 1, 3, and 5 years. Build a roadmap that keeps us ahead of the competition.

  • Partner externally. Work directly with mobile OS providers and technology partners to unlock new capabilities and deepen our feature set. 

  • Ship great products. Prioritize what we build, work with engineering to deliver it, and measure how well it performs for customers.

  • Lead the AI strategy for Mobile App Experiences space across Salesforce, driving conversations and AI created and built experiences within the mobile app. 

  • Know the market. Stay on top of changes in mobile — new OS releases, SDK updates, privacy shifts, and what competitors are doing.

  • Talk to customers and drive adoption. Understand what marketers need, what frustrates them, and where we can make their lives easier.

  • What you'll gain: Deep expertise at the cutting edge of mobile marketing, executive visibility across Salesforce, and the chance to shape a product used by thousands of global brands.

You’re Our Person If…

  • You have 5+ years in product management, with at least 3 years leading other PM in a non-people leadership role. 

  • You understand the mobile device and OS landscape (iOS, Android, app store rules, platform changes).

  • You have hands-on experience with mobile app product management and design including adoption and communication strategies — push notifications, in-app messaging, behavioral events, or mobile SDKs.

  • You know how SDKs work inside branded mobile apps and can talk fluently with technical partners.

  • You've worked with external partners (like Apple, Google, or other platform providers) to shape product direction.

  • You can explain complex technical ideas in simple terms to customers, executives, and cross-functional teams.

  • You have a track record of shipping products that customers love.

  • You have fluency using Claude and other AI tools to create competitive analysis, rapid prototypes, requirements and documents. 

  • Able to travel up to 25%, including internationally (release planning, customer engagements/events).

  • A related technical degree required.

Even Better If…
  • You have experience with mobile wallet (Apple Wallet, Google Wallet) or Live Activities.

  • You've worked in marketing technology, CRM, or customer engagement platforms before.

  • You understand behavioral event tracking and how it drives personalization.

  • You've built or managed products at a platform/ecosystem level (APIs, SDKs, developer tools).

  • You have experience in a fast-moving enterprise SaaS environment.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

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