Job Function: Marketing
Job Sub Function: Channel & Partner Marketing
Job Category:Professional
All Job Posting Locations:Horsham, Pennsylvania, United States of America
Job Description:Johnson & Johnson Innovative Medicine is recruiting for a Product Director, IDN Channel Strategy to be located in Horsham, PA.About Innovative MedicineOur expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Purpose: The Product Director, IDN Channel Strategy, will play a critical role in shaping IMM brand growth strategy within Integrated Delivery Networks (IDNs). This leader will be responsible for generating deep customer insights across IDN stakeholders - including population health leaders, specialty pharmacy, administrators, and clinical influencers - to shape a compelling value story that drives brand adoption, access, and activation.
This role will navigate the complexities of the evolving IDN and value-based care ecosystem, turning insights into actionable channel strategies. The Product Director will partner cross-functionally across brand marketing, market access, medical affairs, analytics, and field leadership to ensure the brand is positioned for success within IDN channel.
Key Responsibilities:- Lead IDN Channel Strategy: Develop and execute the IDN strategy, ensuring alignment across brand marketing, access, medical, and field partners.
- Generate Actionable Insights: Build a deep understanding of IDN needs &population-health priorities. Translate insights into clear strategic recommendations and activation plans.
- Develop Population-Health Value Story: Shape a compelling, evidence-based value narrative for IDN decision makers in partnership with value & evidence and medical affairs.
- IDN Segmentation & Targeting: Create and refine segmentation frameworks to identify priority IDNs, stakeholder influencers, and system-level adoption levers.
- Field Enablement: Develop IDN-specific tools, insights, and training to support field teams in system-level conversations and pull-through.
- Performance Monitoring: Define key metrics, track IDN performance, and optimize strategy based on insights and trends.
- Innovate & Pilot Solutions: Identify and test scalable models or partnerships that strengthen the psoriasis value proposition within IDNs
Qualifications / Requirements:Education- B.A. or a B.S. degree is required and an MBA or an advanced degree is helpful but not required; Advanced Degree Desirable.
Experience & SkillsRequired:- A minimum of 7 years of relevant experience in the pharamceutical or healthcare industry is required.
- Ability to be innovative, creative, enthusiastic, and strong analytically, with excellent overall business insight, is fundamental.
- Validated experience launching innovative marketing solutions.
- Demonstrate excellent leadership and communication skills with a heightened ability to collaborate and work with a team to be successful.
- Experience of managing multiple demands and priorities on time, leading teams, gaining alignment and driving decision-making is crucial to the success of this position.
Preferred: - Sales or sales leadership experience.
- Market access experience.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.
Other: - This position may require up to 25% domestic and/or international travel.
#LI-Hybrid
Required Skills: Preferred Skills: 
