Crunchyroll

Product Development & Buying Senior Manager

Crunchyroll$105K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in buying and product development, particularly in softlines, accessories, collectibles, or licensed consumer products.
  • Strong understanding of youth and pop culture trends, especially regarding anime, fashion, gaming, and entertainment.
  • Demonstrated ability to create product assortments and manage buying, pricing, and inventory.
  • Proven experience in product development from concept through production and launch, collaborating with vendors and manufacturers.
  • Exceptional product instincts and keen sense of quality, design, consumer appeal, and market trends.
  • Familiarity with licensed products or IP-driven brands and experience in a fast-paced, cross-functional environment.

Responsibilities

  • Own the entire product lifecycle for softlines, accessories, and collectibles, from concept planning to market launch.
  • Translate trends in anime, youth culture, and pop culture into marketable products and assortments.
  • Make strategic buying, pricing, and inventory decisions to enhance demand and growth while managing margin.
  • Collaborate with vendors and licensors throughout product development and production stages.
  • Ensure seamless execution alongside Design, Marketing, Finance, Legal, and Operations teams.
  • Analyze sales, margin, and inventory data to drive future product decisions based on fan feedback.
  • Protect the integrity of licensed intellectual property while ensuring premium product quality and standards.

Benefits

  • Flexible time off policies to support a healthy work-life balance.
  • Comprehensive medical, dental, vision, and life insurance coverage.
  • 401(k) plan with employer matching to support long-term financial security.
  • Employer-paid commuter benefits for convenience and transportation.
  • Support program for new parents to assist with family transitions.
  • Pet insurance and the opportunity for a pet-friendly work environment.
Full Job Description
About the role

We're looking for a Product Development & Buying Senior Manager to help shape the future of the Crunchyroll Store. This role blends buying, merchandising, and product development, with a focus on softlines, accessories, and collectibles rooted in anime fandom.

Reporting into the VP of eCommerce, you'll identify emerging trends, build compelling assortments, make buy decisions, and manage products from concept through launch. We're looking for someone with strong product instincts and a pulse on fashion, collectibles, gaming, entertainment, and youth culture - anime expertise is a plus.
Core Areas of Responsibility
  • Own the product lifecycle across softlines, accessories, and collectibles, from concept and assortment planning through launch and optimization
  • Translate anime, youth, pop culture, fashion, gaming, and consumer trends into compelling products and assortments
  • Make buy, pricing, and inventory decisions that balance demand, margin, and category growth
  • Partner with vendors and licensors across product development, costing, sampling, approvals, production, quality, and delivery
  • Drive cross-functional execution with Design, Creative, Marketing, Planning, Finance, Legal, Licensing, and Operations
  • Monitor sales, margin, inventory, sell-through, and fan feedback to inform future buys and product decisions
  • Champion premium product quality, packaging, and brand standards while protecting the integrity of licensed IP
  • Identify new vendors, collaborations, categories, and product opportunities that keep Crunchyroll relevant to fans and culture

We are considering applicants available to work a hybrid schedule in our Los Angeles office.
About You

We get excited about candidates, like you, because...
  • 8+ years of experience in buying and product development, across softlines, accessories, collectibles, or licensed consumer products
  • Strong pulse on youth and pop culture trends, including fashion, collectibles, gaming, and entertainment; anime knowledge is a plus
  • Experience building assortments and making buy, pricing, margin, and inventory decisions
  • Proven track record developing products from concept through production and launch, working directly with vendors and manufacturers
  • Strong product and commercial instincts, with an eye for quality, design, value, and consumer appeal
  • Experience with licensed products or IP-driven brands and working cross-functionally in a fast-paced environment
Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$105,000-$130,000 USD

About Crunchyroll

Crunchyroll is a streaming service that specializes in anime, manga, and Asian dramas. The company was founded in 2006 and is headquartered in San Francisco, California. Crunchyroll offers a wide selection of anime and manga titles, as well as simulcasts of popular shows from Japan. The company also produces its own original content, including anime series and live-action dramas. Crunchyroll has over 3 million paid subscribers and is available in over 200 countries.
Learn more about Crunchyroll
Size
250 employees
Industry
Founded
2008

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