The TCW Group

Product/Channel Marketing Manager

The TCW Group$120K — $150K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product marketing or sales enablement, ideally in financial services
  • Experience with wealth and intermediary distribution
  • Familiarity with various investment strategies, including fixed income and alternatives
  • Proficient in multiple investment vehicles such as mutual funds and ETFs
  • Able to thrive in dynamic, resource-limited environments

Responsibilities

  • Coordinate with Sales, Product Strategy, and Compliance to align marketing initiatives
  • Establish marketing priorities that drive revenue generation
  • Create and maintain workflows for effective inter-team communication
  • Enhance the clarity and quality of client-facing materials
  • Collaborate with investment teams to produce compelling content

Benefits

  • Collaborative and fast-paced work environment
  • Opportunity to influence high-impact commercial priorities
  • Engagement with diverse asset classes and client channels
  • Professional development and growth opportunities
  • Participation in innovative marketing strategies and content creation
Full Job Description
Position Summary

As the Product/Channel Marketing Manager at TCW, you will lead how the firm positions and brings its investment capabilities to market across asset classes and client channels. You will serve as a senior partner to Sales, Product Strategy, Investments, Compliance, and Marketing, ensuring that TCW’s most important commercial priorities translate into clear, compelling, and effective client-facing materials.

 

This is a highly collaborative, high-impact role within a lean and fast-moving organization. To be successful, you will bring strong judgment, the ability to prioritize competing demands, and a willingness to remain closely involved in execution. You will elevate the quality and consistency of TCW’s messaging while ensuring materials are practical, differentiated, and aligned with how clients engage.

 

Essential Duties

 

Product Marketing Strategy & Prioritization

  • Serve as the central point of coordination across Sales, Product Strategy, Investments, Compliance, and Marketing
  • Set overall product marketing priorities aligned to the firm’s highest-impact commercial objectives
  • Develop and maintain clear prioritization frameworks and workflows to manage demand across teams
  • Ensure marketing resources are focused on initiatives that support revenue generation and strategic growth
  • Provide thoughtful pushback when needed to maintain focus, quality, and effectiveness

 

Partnership with Sales

  • Act as a close partner to Sales leadership and sales teams, with a strong understanding of how clients engage with content
  • Translate investment strategies into clear, concise, and actionable messaging
  • Apply a practical lens to all materials, ensuring content is usable and relevant in real client conversations
  • Support sales enablement efforts including presentations, campaigns, events, and client facing materials

 

Messaging, Positioning & Content Quality

  • Elevate the overall quality, consistency, and differentiation of TCW’s client-facing materials
  • Ensure content is accurate, creative, compliant, and competitive, while also engaging and clearly positioned
  • Unify messaging across teams so outputs reflect a cohesive TCW voice rather than fragmented inputs
  • Partner with creative and marketing teams to modernize storytelling and presentation standards

 

Content Development & Thought Leadership

  • Work closely with investment teams, product specialists, and internal and external writers to develop high-quality content
  • Translate complex and technical inputs into client-friendly narratives
  • Identify content gaps based on sales needs and market priorities and drive creation accordingly
  • Establish a sustainable and repeatable approach to thought leadership and campaign content

 

Process & Operating Discipline

  • Establish efficient, scalable processes for content development, review, and approvals
  • Improve coordination across teams, including compliance, to support predictable timelines and delivery
  • Increase transparency and operating discipline across marketing workflows in a resource-constrained environment

 

Collaboration Across Marketing Functions

  • Partner with digital, social, and campaign teams to ensure content is effectively distributed and activated
  • Support integration across channels including email, web, events, presentations, and CRM
  • Maximize the impact of existing tools and platforms through better prioritization and content strategy
Required Qualifications
  • Minimum of 10 years’ experience in product marketing, sales enablement, or related roles within asset management or financial services
  • Experience supporting wealth and/or intermediary distribution
  • Familiarity with fixed income, equities, alternatives, and multi-asset strategies
  • Experience working with a wide range of investment vehicles including mutual funds, ETFs, SMAs, and partnerships.
  • Experience operating effectively in lean, fast-paced organizations
Professional Skills Qualifications
  • Strong commercial judgment and an understanding of what drives sales outcomes
  • Ability to prioritize effectively and manage competing demands
  • Hands-on, execution-oriented leadership style
  • Ability to build strong relationships with sales, investment, and senior stakeholders
  • Excellent written and verbal communication skills
  • Strong instinct for effective content and messaging
  • Experience in creating unique, differentiated and impactful marketing materials
Desired Qualifications
  • Experience bridging product strategy and marketing
  • Exposure to building or scaling messaging frameworks or content platforms
  • Prior experience in a client-facing or sales role (e.g., internal wholesaler or product specialist) a plus

 

 

#LI-SW1

About The TCW Group

The TCW Group is an asset management firm that offers a range of investment products and services to institutional and individual investors. The company was founded in 1971 and is headquartered in Los Angeles, California. TCW manages a variety of investment strategies across asset classes such as fixed income, equities, and alternatives. The company has received recognition for its work, including being named a top fixed income manager by Pensions & Investments.
Learn more about The TCW Group
Size
1,000 employees
Industry
Founded
1971

Similar Jobs

More Jobs at The TCW Group

More Finance & Insurance Jobs

Find similar Product/Channel Marketing Manager jobs: