Job Summary: A Principal UX Designer I takes on difficult and complex creative problems and solves them. She/he leads the design strategy and creative toolkit for multiple businesses or product lines. She/he is an expert user of a number of design tools. She/he mentors and trains the design
community.

Responsibilities:

Customer (or User) Focus
• Deeply understands customer use cases and knows how to drive added clarity when needed.
• Deeply understands competitor product set and strategy and how it influences customer decisions.
• Partners with data scientist to better understand customer needs.

Creative Problem Solving
• Targets the 'wicked problems' of the organisation.
• Identifies if we are addressing the right problem with a thorough analysis of the brief.
• Applies a highly skilled level of critical and design thinking.
• Independently identifies innovative creative solutions.
• Iterates and tests solution to check it solves the problem.
• Shares and promotes learnings that drive forward the creative direction of the organisation.

Product Design
• Leads and drives the UCD vision for the most complex problems.
• Looks beyond the current release cycle and explores future scenarios.
• Works with UX Researcher to understand the user needs, making proactive use of insights to set design principles.
• Defines and evangelizes the interaction patterns that become key drivers of the UI Brand of the company.
• Defines user experience for the portfolio and execute strategic user research.
• Helps to define the product strategy.
• Communicates and evangelizes the importance of real customer engagement within product development.

Data Driven Analysis & Testing
• Extracts most relevant data to offer a unique UX research strategy.
• Mentors other UX researchers in data driven analysis and testing.
• Identifies gaps where data is needed and introduces new analytical tools.
• Regularly oversees the testing of design work.
• Presents findings of data driven analysis and testing to guide the organisation.

Technical Skills
• Expert knowledge of the tech stack of the organisation.
• Power user of design and protoyping software (Axure, Sketch, Invsion).
• Is a key point of contact for product and tech teams.
• Offers masterclasses to train other designers.
• Produces pixel perfect designs across all platforms.
• Trials and introduces new tools to the organisation.

Competencies:

Personal Capability
Practices Self-Development
• Models self-development and supports others to take development actions
• Creates an atmosphere of continual improvement, in which self and others are encouraged to exceed the expected results
• Seeks out high-level sponsors and mentors
• Seeks out future career moves and job assignments

Solves Problems and Analyzes Issues
• Identifies and highlights new trends, potential problems and opportunities early
• Effectively coaches others on how to analyze information to solve problems
• Encourages and coaches others to seek alternative ways to solve complex problems

Innovates
• Actively contributes to team culture of innovation
• Focuses innovative effort on highest impact issues and areas
• Encourages and supports others to share new ideas
• Is willing to take calculated risks
• Learns quickly from success and failure and effectively applies learning

Interpersonal Skills
Communicates Powerfully and Prolifically
• Delivers presentations clearly and with high impact
• Develops a trusted 2-way communication interface between the team and stakeholders
• Provides a definite sense of direction and purpose
• Provides people with a clear understanding of how their work fits within a wider organisation

Collaboration and Teamwork
• Promotes a high level of cooperation between all members of the work group
• Keeps team informed of all relevant information affecting the organisation, team members and their work
• Achieves objectives requiring a high level of cooperation from people in other parts of the organisation
• Takes the lead in resolving conflict within a work group
• Looks for ways for team to work with other teams and divisions

Builds Relationships
• Balances “getting results” with a concern for others’ needs
• Is in touch with issues and concerns of individuals within the work group
• Initiates contact with other teams or divisions to build relationships that enhance the business results
• Is trusted by members of work group and across the organisation
• Adds value to the relationship
• Manages conflict within work groups

Experience (US Only) and Education

Suggested Minimum Years of Experience: 10 - 15 years

Critical Experiences (Required for entry into this role): N/A

Education to Qualify:

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