Salesforce

Principal, Technical Architect

Salesforce$190K — $225K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5–7 years in solution architecture, pre-sales, or enterprise delivery with proven customer engagement leadership
  • Hands-on expertise in Salesforce Marketing Cloud ecosystem, particularly Marketing Cloud Engagement
  • In-depth knowledge of Data Cloud (Data360) including data ingestion and segmentation
  • Familiarity with Agentforce and AI-driven marketing applications
  • Ability to connect modern data management to tangible business outcomes
  • Strong solution selling instincts with comfort in leading strategic discussions
  • Excellent communication skills for technical and executive audiences

Responsibilities

  • Lead technical engagements including discovery and custom demos
  • Own technical wins for complex multi-product deals
  • Architect solutions at the intersection of marketing tech and AI
  • Articulate the role of Data Cloud in enabling marketing automation
  • Utilize expertise in Agentforce for marketing and optimization
  • Contribute to team effectiveness with repeatable solution patterns and best practices
  • Manage a personal pipeline with an operator's mindset

Benefits

  • High-impact pre-sales work in AI, data, and marketing tech
  • Collaborative team environment with a strong team-of-teams culture
  • Exposure to strategic Salesforce product areas at enterprise scale
  • Opportunities for innovation that shape marketing's future
  • Mentorship and technical leadership growth across the PACE organization
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Sales

Job Details

About the Role

We are seeking a seasoned, business-minded Technical Architect to join our PACE Solution Engineering organization at the convergence of Marketing Cloud, Data Cloud (Data360), and Agentforce. This role blends deep technical product expertise with solution selling, serving as a trusted advisor and expert architect across complex, high-value customer engagements.

This is not just a technical role — it's a business ownership role. The ideal candidate operates as a seasoned pre-sales professional who commands the room with customers, translates sophisticated marketing and data challenges into compelling solution architectures, and drives technical wins that create real pipeline and revenue impact.

In this role, you will sit at the intersection of modern data management, AI, and marketing technology — helping customers understand how a unified data foundation enables both intelligent automation and agentic marketing experiences. You will partner with Account Executives, Solution Engineers, Product Specialists, and cross-functional stakeholders in a team-of-teams model, acting as a force multiplier across the entire PACE OU.

Key Responsibilities
  • Lead customer-facing technical engagements including discovery, solution architecture, technical strategy, custom demo builds & executive presentations
  • Own the technical win across complex, multi-product deals spanning Marketing Cloud, Data Cloud, and Agentforce
  • Architect enterprise-grade solutions at the convergence of marketing technology, modern data management, and AI — demonstrating clear, measurable business value
  • Design and articulate how Data Cloud (Data360) serves as the data foundation enabling AI-driven marketing automation and agentic use cases
  • Apply deep expertise in Agentforce for marketing, including both native agentic features & custom build-your-own marketing agents, as well as optimization workflows
  • Partner in a team-of-teams model, serving as a force multiplier for the broader PACE OU through enablement, reusable assets, and technical leadership
  • Contribute to team scale through repeatable solution patterns, demo assets, and best practices (40% of role)
  • Independently manage your book of business — owning priorities, pipeline, and engagement quality with a seasoned operator mindset
Required Qualifications
  • 5–7 years of experience in solution architecture, pre-sales, or enterprise solution delivery with a track record of leading complex customer engagements
  • Deep hands-on expertise across the Salesforce Marketing Cloud ecosystem, including Marketing Cloud Engagement
  • Strong working knowledge of Data Cloud (Data360), including data ingestion, identity resolution, segmentation, and activation for marketing use cases
  • Familiarity with Agentforce and AI-driven use cases in the context of marketing, sales, or customer experience
  • Ability to articulate how modern data management enables AI and agentic applications — connecting the data layer to business outcomes
  • Strong solution selling instincts — comfortable leading discovery, shaping strategy, and influencing technical decisions at the executive level
  • Excellent communication skills across technical, marketing, and executive audiences
Preferred Qualifications
  • Experience building or architecting agentic marketing applications using Agentforce, including custom agent development and campaign optimization use cases
  • Hands-on experience with Data Cloud for marketing activation, personalization, or journey orchestration
  • Background & xperience in enterprise marketing technology (CDP, MAP, CRM) and understanding of the modern marketing data stack including MDMs and Data Lakes
  • Experience contributing to team-scale efforts — enablement, reusable demos, solution plays, or technical workshops
  • Salesforce certifications in Marketing Cloud, Data Cloud, or Agentforce (or equivalent hands-on experience)
  • Comfort operating in a team-of-teams environment and acting as a subject matter expert for peer SEs and AEs
What Success Looks Like in This Role
  • Own your business — managing a pipeline of technical engagements with the maturity and judgment of a seasoned operator
  • Earn trust quickly as the go-to technical authority on Marketing, Data Cloud, and Agentforce for your account teams
  • Architect and present complex, multi-product solutions that resonate with both technical evaluators and executive sponsors
  • Drive technical wins in competitive, high-stakes deals through superior solutioning, storytelling, and credibility
  • Contribute reusable assets, patterns, and enablement that make the entire PACE OU more effective
  • Help customers see the path from modern data management to AI-powered and agentic marketing outcomes
What We Offer
  • High-impact pre-sales work at the frontier of AI, data, and marketing technology
  • A collaborative, high-performing team environment with a strong team-of-teams culture
  • Deep exposure to Salesforce's most strategic product areas — Agentforce, Data Cloud, and Marketing Cloud Next— at enterprise scale
  • Opportunities to shape the future of marketing transformation through innovation, enablement, and customer impact
  • Mentorship, technical leadership growth, and visibility across the PACE organization

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

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Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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