Zscaler

Principal, Product Marketing - ZPA

Zscaler$199K — $285K *
US-AnywhereRemote in United States
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10 years of experience in enterprise product marketing, cybersecurity, SaaS, or Security Operations.
  • Bachelor's degree in Marketing, Computer Science, cybersecurity, journalism, or related field.
  • Proficiency in go-to-market strategy, product messaging, and cross-functional collaboration.
  • Deep understanding of enterprise security trends and security operations challenges.
  • Proven success in launching and scaling B2B SaaS or managed security services.

Responsibilities

  • Own product marketing end-to-end for multiple ZPA use cases and drive overall portfolio marketing strategy.
  • Develop strategic positioning and messaging to differentiate Zscaler's solutions in the market.
  • Lead cross-functional collaboration for impactful product launches.
  • Create compelling content for diverse audiences to enhance awareness and demand.
  • Empower sales teams by articulating core value propositions and providing tactical tools.
  • Monitor enterprise AI trends and data security challenges for alignment with customer needs.

Benefits

  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks and more!
Full Job Description
Role

We are looking for a Principal Product Marketing Manager, Zscaler Private Access to join our Marketing team. This role reports to the Director of Product Marketing for Zscaler Private Access.

As a senior member of the Zscaler Private Access flagship product marketing team, you will partner closely with Product Management and Sales to define our market presence. You will translate complex technical product capabilities and services into compelling narratives that resonate with CISOs and technical practitioners alike, driving global adoption and market leadership.

What you'll do (Role Expectations)
  • Product Leadership: Own product marketing end-to-end for several high-growth ZPA use cases, and collaborate with other leadership to define and execute broader portfolio marketing strategy for maximum impact.
  • Strategic Messaging: Develop product positioning and messaging that clearly differentiates Zscaler's ZTNA and SASE solutions in a highly competitive market.
  • Launch Orchestration: Collaborate cross-functionally with Product Management, Sales, Enablement, and Demand Gen teams to lead high-impact product launches.
  • Full-Funnel Content: Create impactful content for a variety of formats and audiences-from technical buyers to business leaders-to support awareness, demand, and enablement.
  • Sales Empowerment: Communicate the core value proposition of our solutions to the sales organization and develop tactical tools that accelerate the end-to-end selling process.
  • Market Intelligence: Monitor enterprise AI trends and data security challenges to ensure our go-to-market strategy aligns with evolving customer needs.

Who You Are (Success Profile)
  • You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
  • You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback-knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
  • You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.
  • You are customer-obsessed. You build deep empathy for the customer-both internal and external-and anchor your decisions in solving their real-world problems.
  • You operate with urgency. You understand that in a high-growth environment, speed and quality are not mutually exclusive. You have a relentless focus on execution and a bias for action.

What We're Looking for (Minimum Qualifications)
  • Must have 8-10 years of experience in enterprise product marketing, cybersecurity, SaaS, or Security Operations.
  • Minimum Bachelor's degree in Marketing, Computer Science, cybersecurity, journalism, or related field
  • Must be proficient in go-to-market strategy, product messaging, and cross-functional collaboration
  • Deep understanding of enterprise security trends, security operations challenges, and managed security services
  • Demonstrated success in launching and scaling B2B SaaS, security solutions, or managed security services

What Will Make You Stand Out (Preferred Qualifications)
  • Master's degree or MBA; certifications in cybersecurity, AI, or cloud technologies
  • Direct experience in security or networking
  • Proven ability to craft messaging for both technical and executive-level audience

#LI-DS9 #LI-Remote

Zscaler's salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

Base Pay Range

$199,500-$285,000 USD

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks, and more!


Learn more about Zscaler's hybrid working model and benefits here.

About Zscaler

Zscaler is a cloud-based information security company that provides Internet security, web security, firewalls, sandboxing, SSL inspection, antivirus, vulnerability management and granular control of user activity in cloud computing, mobile and Internet of things environments. The company is headquartered in San Jose, California, and has offices in Australia, India, Japan, Singapore, the United Kingdom, and the United States.
Learn more about Zscaler
Size
3,153 employees
Market Cap
$15.5 billion
Industry
Net Income
-$191.4 million
Founded
2008
5 Year Trend
+54.1%
Revenue
$536 million
NASDAQ

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