Intuit Inc

Principal, Product Marketing - Mega Accountant Firms

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Legal & Accounting
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • BA/BS or equivalent work experience; MBA a plus.
  • 12+ years in product marketing with enterprise B2B or B2B SaaS experience.
  • Ability to operate effectively as a senior individual contributor with strategic influence at senior leadership level.
  • Full-stack product marketer with aptitude for translating insights into market delivery.
  • Proficiency in utilizing AI to enhance marketing processes and deliverables.
  • Strong storytelling and executive communication capabilities for aligning teams.
  • Track record of data-driven decision-making and measurable outcomes.

Responsibilities

  • Serve as a senior individual contributor driving go-to-market strategy.
  • Establish high standards of strategic rigor while performing tasks independently.
  • Leverage AI to synthesize competitive insights and inform enterprise positioning.
  • Develop comprehensive PMM Strategy Package for mega firms, covering varied aspects like ICP and competitive landscape.
  • Craft messaging that resonates with high-level stakeholders in complex firms.
  • Create an integrated strategy for product convergence across mega firm accounts.
  • Foster relationships at the firm leadership level to enhance advocacy and product adoption.

Benefits

  • Competitive compensation package with a focus on performance incentives.
  • Eligibility for cash bonuses and equity rewards based on performance.
  • Engagement in fair pay practices, including regular evaluations of equity across demographics.
Full Job Description
Mega firms (roughly 100+ employees, the largest national and regional accounting and advisory practices) are relatively few in number but carry outsized influence. They set the direction the rest of the profession follows, run the most complex multi-entity, multi-service-line practices, and are the accounts most exposed to enterprise-grade AI-native competitors entering from the top down.

We are seeking a Principal, Product Marketing to own go-to-market strategy for this segment. This is an individual contributor role for a product marketer who has done real enterprise-level work: multi-stakeholder buying committees, long and complex sales cycles, and executive relationships that live at the Managing Partner and National Office level, not the individual practitioner level. You will own how we position Intuit Accountant Suite (IAS) and Intuit Enterprise Suite for firms whose scale and structure mirror a mid-market or enterprise B2B account.

Responsibilities
  • Operate as a senior individual contributor
  • Set the bar for craft and strategic rigor without formal direct reports. Act as a strategist and operator, equally comfortable setting direction and doing the work yourself.
  • Work and lead AI-native. Use AI to compress competitive synthesis, pressure-test enterprise positioning, and model account-level segmentation across the mega firm universe.
  • Own the complete, channel-ready PMM Strategy Package for mega firms: ICP and segmentation (including how national firms, regional roll-ups, and service-line specialists differ), the market and competitive landscape, the positioning document and value proposition, and the messaging framework channel teams write from.
  • Build enterprise-grade accountant-facing positioning
  • Translate IAS's differentiators into messaging that resonates at the National Office and multi-partner level. Build the accountant-facing story for Intuit Enterprise Suite and QuickBooks Online as they show up inside complex, multi-entity firm structures.
  • Coordinate one integrated strategy across products
  • When IAS and the client products reach the same mega firm account, produce one integrated strategy and go-to-market brief, with shared ICP alignment, a coordinated value proposition, and sequenced GTM set against overall segment revenue goals.
  • Drive firm advocacy and attach at the firm leadership level, where a single relationship can influence adoption across dozens of client engagements.
  • Ground everything in customer and competitive insight
  • Build the strategy from account-level win/loss, buyer research at the Managing Partner and National Office level, and competitive intelligence specific to enterprise practice management and AI-native platforms.
  • Own a performance measurement plan tracking metrics that ladder to segment outcomes.


Qualifications
  • BA/BS or equivalent work experience; MBA a plus.
  • 12+ years in product marketing, with demonstrated experience in enterprise B2B or B2B SaaS, ideally including named-account or account-based marketing motions.
  • Comfortable operating as a senior individual contributor without formal reports, while being the strategic voice in rooms with senior leaders.
  • Full-stack product marketer who translates market, product, and customer insight into positioning, messaging, and go-to-market that ships.
  • Demonstrated fluency using AI to do real work, with a track record of using it to raise the quality and speed of enterprise marketing output.
  • Excellent storytelling and executive communication, with the ability to align diverse teams and senior leaders around a shared narrative.
  • Track record of principled, data-based decisions and ownership of measurable business outcomes.
  • Strong cross-functional influence without direct authority, comfortable with ambiguity and fast movement.
  • Familiarity with accounting or tax software, complex B2B SaaS, ERP or financial management platforms, or multi-partner professional services firms strongly preferred.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

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At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

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Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

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Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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