Intuit Inc

Principal Product Marketing Manager, Retention

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Consumer Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • BA/BS required; MBA preferred.
  • 10+ years of marketing experience in SaaS or B2B environments.
  • Track record of developing and executing retention or growth strategies.
  • Ability to translate insights into actionable, prioritized programs.
  • Proficient in experimentation and data analysis for decision making.
  • Strong communication and storytelling skills for cross-team alignment.
  • Experience influencing cross-functional teams to achieve results.

Responsibilities

  • Own the product marketing strategy for QuickBooks Online retention.
  • Translate customer signals into prioritized retention programs.
  • Identify at-risk customers and design proactive interventions.
  • Optimize personalized save experiences during customer decision moments.
  • Develop strategies for value realization for tenured customers.
  • Collaborate with cross-functional teams for integrated retention efforts.
  • Establish operational rigor for prioritizing and measuring retention initiatives.
  • Advise on pricing and promotional strategies to enhance customer relationships.

Benefits

  • Competitive compensation package with performance-based rewards.
  • Eligible for cash bonuses and equity rewards.
  • Comprehensive health and wellness benefits.
  • Regular salary comparisons to promote fair pay across demographics.
Full Job Description
QuickBooks serves millions of small and mid-sized businesses, and keeping those customers succeeding on the platform is one of the most important growth levers in the business. As the base scales and pricing evolves, retention is no longer a downstream save motion. It is a full-lifecycle discipline that starts long before a customer ever considers leaving.

Intuit is looking for a senior, highly strategic Principal Product Marketing Manager to own the end-to-end product marketing strategy for QuickBooks Online retention. This role leads how the business keeps customers realizing value across three connected motions: proactively intervening when customers show early signs of risk, delivering personalized save experiences at the moment a customer decides to leave, and continuously demonstrating value to tenured customers so retention becomes the outcome rather than the rescue.

The ideal candidate is a full-stack product marketer who turns customer, product, and market signals into prioritized, testable programs that launch, in close collaboration with or in-house lifecycle marketing and product-led growth teams. This is a builder role for someone who is energized by ambiguity, moves with velocity, and creates clarity across Product, Lifecycle Marketing, Customer Success, Analytics, and Research to make retention programs happen rather than simply identifying the opportunity.

Responsibilities
What You'll Do

  • Own the end-to-end product marketing strategy for QuickBooks Online retention across the full customer lifecycle, spanning proactive risk intervention, reactive and last-mile saves, and value demonstration for tenured customers.
  • Translate behavioral, usage, and sentiment signals together with qualitative and quantitative research into a prioritized, sized portfolio of retention programs, and drive the highest-impact opportunities to market.
  • Identify at-risk customers earlier using product and customer signals, and design proactive interventions that match the right message, experience, and offer to the reason a customer is disengaging before cancellation intent forms.
  • Design and optimize personalized save experiences at the moment of decision, including the cancellation and payment-failure journeys, right-sizing and downgrade pathways, and the tradeoff between offer-led and value-led saves.
  • Build value-realization motions that help tenured customers recognize the return they are already paying for, through benefit showcases, in-product moments, transactional communications, and habit-forming workflows.
  • Partner deeply across Product, Lifecycle Marketing, Customer Success, Analytics, Research, and Sales to design and execute integrated retention programs, and lead cross-functional orchestration so experiences reinforce a consistent value narrative.
  • Establish operating rigor for retention: prioritize and size opportunities, influence roadmaps, run a high-velocity experimentation portfolio, remove blockers, and escalate tradeoffs with clarity.
  • Own business outcomes, writing and managing a performance measurement plan - in partnership with analytics - and establishing end-to-end visibility from insight to measurable retention impact.
  • Bring a strong point of view to pricing and promotional levers, shaping the retention and saves response that protects the customer relationship and the base.
  • Make go-forward recommendations and present learnings and results to senior leaders across the organization.


Qualifications

  • BA/BS required, or equivalent work experience. Experience in SaaS companies and B2B marketing; MBA a plus.
  • 10+ years of professional marketing experience, with a track record leading go-to-market, lifecycle, retention, or growth strategies.
  • Demonstrated ability to translate customer insight and business strategy into prioritized programs that actually launch and drive measurable results.
  • Fluency in experimentation and analytics, with the judgment to form clear hypotheses, size opportunities, and read results to decide what to scale, iterate, or stop.
  • Excellent communication and storytelling skills, with the ability to align diverse teams and senior leaders around a shared retention strategy.
  • Proven experience influencing cross-functional teams, including Product, Lifecycle Marketing, Customer Success, Analytics, and Sales, to deliver outcomes without direct authority.
  • Deep curiosity about customers and what drives them to stay, disengage, or leave.
  • Demonstrated high levels of ownership, strong bias for action, and the desire to drive significant, measurable performance results.
  • Track record of making principled, data-based decisions balanced with experienced judgment, and of assessing ambiguous and complex issues to reach thoughtful recommendations.
  • Familiarity with pricing and packaging, subscription retention dynamics, or product-led growth is a plus.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

SEARCH INTUIT JOBS

READ CAREERS BLOG

At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Intuit Inc

More Consumer Technology Jobs

Find similar Principal Product Marketing Manager, Retention jobs:

NationwideMountain View, CA