The OpportunityAdobe is building the next generation of design products. We need a Principal Product Marketing Manager to help these products grow from early stages through scaled adoption. This is a 0-to-1 role for an operator who thrives in ambiguity, moves fast, and turns customer signal into product and business impact. The work spans emerging products in our Pro Design portfolio, in close partnership with product, engineering, research, and the broader design community.
What You'll Be DoingYou'll own growth and retention strategy for emerging Pro Design products, with a focus on activation, early retention, and engagement in the formative stages of a product's lifecycle. You'll work directly with early users - learning what's resonating, identifying where they're getting stuck, generating sharp hypotheses, and partnering with product to test and iterate. You'll build and run community programs that double as growth engines and insight pipelines, creating tight feedback loops between our earliest users and the product roadmap. You'll partner with product management on priorities, research on experiments, and cross-functional partners across Adobe to win. As the portfolio evolves, your scope may shift, so range and self-direction matter as much as depth.
What Makes You Successful- Operator Approach: 8+ years in product marketing or related roles, independently driving outcomes in ambiguous, fast-paced settings. Sets direction, tests, adjusts.
- Strategic Problem Solver: Connects customer insight, market dynamics, and business goals into a clear view of where to play and how to win!
- Insight-to-Action Muscle: Synthesizes messy qualitative and quantitative data into clear hypotheses and prioritized experiments. Makes calls with incomplete information and changes course as data shifts.
- Data-Driven Growth Fluency: Fluent in the levers that drive activation, early retention, and engagement. Comfortable in dashboards and partners credibly with product and growth on the right tests. Funnels and experimentation should be second nature.
- Community Fluency: Knows how to engage early adopters and creative communities to generate qualitative signal, accelerate word-of-mouth, and build durable advocacy!
- Product Influence: Partners credibly with product and engineering. Has the judgment and courage to push back when the data points a different direction, and has shifted product priorities based on insights generated.
- Bias for Action: Moves quickly, ships frequently, and prefers learning by doing. Comfortable with the messiness of early-stage work without a fully baked playbook.
- Cross-Functional Leadership: Has led through influence in matrixed organizations, aligning product, research, marketing, and other partners without formal authority.
Preferred Qualifications- Experience marketing creative tools, design products, or AI/GenAI products
- Background working on early-stage or 0-to-1 products
- Experience with B2C or PLG product motions
- BA/BS Degree preferred OR 8+ years of product marketing experience OR equivalent practical experience.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150In New York, the pay range for this position is $180,300 - $261,150In Washington, the pay range for this position is $165,600 - $239,725
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
