Intuit Inc

Principal Product Marketing Manager, Healthcare Vertical

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Healthcare
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years of experience in product marketing, strategy, or go-to-market leadership
  • Direct experience with Healthcare software
  • Ability to transform customer insights into product decisions
  • Proven success driving multi-vertical go-to-market initiatives
  • Exceptional storytelling and executive communication skills
  • Strong analytical skills for market modeling and pricing
  • Influencing skills to lead without direct authority

Responsibilities

  • Define and execute the Healthcare vertical strategy for product marketing
  • Identify growth opportunities by analyzing market and customer insights
  • Develop frameworks for packaging and monetizing vertical workflows
  • Collaborate with finance and analytics on revenue modeling
  • Guide product and packaging decisions based on customer needs and market dynamics
  • Lead the go-to-market strategy and execution for industry workflows
  • Act as a strategic thought partner, advising leadership on market trends

Benefits

  • Competitive compensation package
  • Pay-for-performance rewards approach
  • Eligibility for cash bonus and equity rewards
  • Comprehensive health benefits
  • Support for work-life balance programs
Full Job Description
Overview

Intuit's Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations - all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare, we're seeking a Principal Product Marketing Manager to define our upmarket strategy and growth plan for the Healthcare vertical.

This is a senior, highly strategic, full-stack PMM role - combining market insight, product influence, packaging strategy, and storytelling leadership. You'll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins in each vertical - shaping the next chapter of Intuit's mid-market expansion.

Responsibilities

Define the Healthcare Vertical Strategy
  • Lead the end-to-end product marketing strategy for industry expansion - from market sizing and segmentation to positioning, pricing, and launch planning.
  • Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
  • Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
  • Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.

Shape Product and Packaging Decisions
  • Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
  • Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
  • Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
  • Partner with PMMs across core departments to ensure a consistent and differentiated "vertical ERP" story.

Lead Go-to-Market Strategy and Execution
  • Own the narrative for how IES delivers end-to-end industry workflows - ensuring clarity and resonance from the website to sales decks.
  • Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
  • Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.
  • Lead engagements and pitches with firms, selling partners and analysts
  • Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.

Act as a Strategic Thought Partner

  • Serve as the senior voice of the market - regularly briefing leadership on trends, competitive movements, and opportunities for expansion.
  • Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share.
  • Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.


Qualifications

What You Bring

  • 12+ years of experience in product marketing, product strategy, or go-to-market leadership
  • Direct experience building product or GTM for Healthcare software
  • Deep understanding of how to translate customer insight into product and packaging decisions.
  • Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
  • Exceptional storytelling and executive communication skills - able to inspire action across all levels of the organization.
  • Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
  • Experience leading without authority - influencing roadmaps, org priorities, and cross-functional outcomes.


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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