Intuit Inc

Staff Product Marketing Manager, Construction Vertical, Accountants & Partners

Intuit Inc • $169K — $229K *
Mountain View, CA 94040In-Person
Real Estate & Construction
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in product marketing, product strategy, or GTM leadership
  • Deep knowledge of the accounting ecosystem, particularly CAS
  • Experience in developing partner strategies and sales models
  • Proven ability to create clear strategies from ambiguous situations
  • Strong analytical skills and understanding of partner economics
  • Excellent communication and storytelling skills
  • Familiarity with Construction technology or mid-market financial solutions is advantageous

Responsibilities

  • Own the product marketing strategy for accountants and partners
  • Develop expertise in CAS firms serving Construction clients
  • Identify priority segments and firms for Construction growth
  • Size and prioritize growth opportunities across various motions
  • Define product and GTM strategies to overcome adoption barriers
  • Create compelling positioning and compelling business cases for accountants
  • Build the go-to-market blueprint for engaging accountant audiences

Benefits

  • Comprehensive compensation package with performance rewards
  • Cash bonuses and equity rewards eligibility
  • Access to a strong benefits program
  • Regular pay equity assessments to ensure fairness
Full Job Description
Overview

Intuit's Enterprise Suite (IES) is transforming how mid-market businesses manage their finances, projects, and operations in one connected platform. As we expand our Construction business, accountants, CAS practices, and selling partners represent a critical opportunity - both as trusted advisors to Construction customers and as a scalable channel for our solutions.

We're seeking a Staff / Principal Product Marketing Manager to define and build our accountant and partner strategy for Construction. This leader will deeply understand CAS practices, identify the firms and partner segments we should target, define compelling value propositions and business models, and build the GTM motions that enable accountants to confidently recommend, sell, and support Intuit's Construction solutions.

This is a strategic, full-stack PMM role spanning customer insight, segmentation, positioning, partner strategy, content, and go-to-market execution.

Responsibilities
Define the Accountant & Partner Strategy

  • Own the PMM strategy for accountants, CAS practices, and selling partners as both customers and a route to market for Construction.
  • Develop deep expertise in how CAS firms serve Construction clients - their business models, services, economics, technology needs, concerns, and buying and recommendation behaviors.
  • Define priority segments and ICPs, identifying which firms and partners have the greatest potential to drive Construction growth.
  • Size and prioritize opportunities across referral, recommendation, resale, implementation, and advisory motions.
  • Identify barriers to adoption and define the product, commercial, and GTM strategies needed to overcome them.
Build the Value Proposition & Selling Motion

  • Define differentiated positioning and value propositions for accountants and partners serving Construction customers.
  • Develop scalable pitch models and sales plays that help partners identify the right clients, diagnose needs, and confidently position Intuit's Construction solutions.
  • Define the "why Intuit" business case for CAS firms, including how our solutions can help them grow their practices and deliver greater value to Construction clients.
  • Partner with Sales, Channel, Product, and Finance to shape partner models, incentives, packaging, and economics.
Lead Go-to-Market & Enablement

  • Build the GTM blueprint for reaching, educating, activating, and scaling priority accountant and partner audiences.
  • Develop the content and tools partners need to succeed, including pitch decks, discovery tools, qualification guides, ROI models, competitive positioning, proof points, and client-facing content.
  • Partner with Sales, Channel, Marketing, and Enablement to test and scale accountant-led Construction motions.
  • Establish success metrics across partner activation, pipeline, conversion, revenue, and partner-driven growth.
Act as the Voice of the Market

  • Bring accountant and CAS insights into Product and GTM decisions, influencing the capabilities and experiences required to make Intuit easier to recommend, sell, and support.
  • Advise leadership on market dynamics, competitive movements, partner needs, and opportunities to accelerate Construction growth.
  • Build frameworks and learnings that can ultimately inform accountant and partner strategies across additional industries.


Qualifications
What You Bring

  • 8+ years of experience in product marketing, product strategy, partner/ecosystem strategy, or GTM leadership.
  • Strong understanding of the accounting ecosystem, ideally including CAS, accounting technology, or accountant-led advisory and selling models.
  • Experience developing segmentation, positioning, value propositions, pitch models, and scalable partner or sales motions.
  • Track record of turning ambiguous opportunities into clear strategies and repeatable growth motions.
  • Strong customer curiosity, analytical rigor, and ability to understand partner economics and motivations.
  • Exceptional storytelling, executive communication, and cross-functional influence.
  • Experience with Construction technology, vertical SaaS, ERP, or mid-market financial solutions is a plus.


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $169,000 - $229,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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