About the Role
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.
Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.
If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you.
Responsibilities:Business Intelligence (Net New Acquisition) - Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
>
- Lead go-to-market for product launches from bill of materials through sales enablement
>
- Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms
>
- Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts
>
- Create sales plays and campaigns that drive adoption and pipeline impact
>
- Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights
>
- Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
>
Actian Databases (Retention & Renewal) - Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays
>
- Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities
>
- Translate roadmap updates into customer-facing messaging that reinforces value at renewal time
>
Cross-Portfolio - Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines
>
- Create messaging and content for cross-sell expansion programs within the Actian portfolio
>
Requirements:- 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
>
- Experience marketing a BI or analytics product directly
>
- Background marketing to analytics teams, data engineers, and application developers
>
- Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations
>
- Experience with open-source communities, free trials and product-led growth models
>
- Hands-on experience with AI tools and workflow automation (we pay attention to this)
>
