Actian

Product Marketing Director, Database Solutions

Actian • $130K — $180K *
US-AnywhereRemote in United States
Enterprise Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years in technical product marketing at a B2B software company, focusing on databases
  • Deep understanding of emerging database and AI infrastructure trends
  • Ability to communicate complex technical ideas to both technical and business audiences
  • Proven success in creating impactful CxO-level content
  • Experience with OEM and ISV go-to-market strategies
  • Familiarity with developer-led growth and enterprise field approaches
  • Strong cross-functional collaboration with global product, sales, and field teams

Responsibilities

  • Craft messaging to modernize AI integrations for legacy database buyers
  • Manage end-to-end product launches, ensuring messaging and BOM delivery
  • Develop field enablement content including datasheets and training materials
  • Create MOFU and BOFU content for demand generation and cross-sell strategies
  • Provide content and support for global user events, PR, and analyst engagements

Benefits

  • Flexible working environment
  • Opportunities for professional development
  • Access to cutting-edge technology and infrastructure
  • Collaborative team culture
Full Job Description
About the Role

We're looking for a senior PMM who knows the database space well enough to have opinions about it. You'll own GTM for Actian's vector, embedded edge, and multi-model databases across 2 motions: net new acquisition and cross-sell/expansion.

If you've marketed a database product, understand how AI is reshaping what buyers expect, and want to work where AI is rewriting the category, this role is for you.

Key Responsibilities:

  • Positioning and messaging including the modernization AI-inside-the-database narrative for legacy database buyers making long-overdue infrastructure decisions, and cross-sell narrative that makes database customers the starting point for the broader Actian portfolio. Own the messaging that gives sellers a reason to go wider in every account


  • Monthly product launches end to end: from launch messaging through full BOM delivery, coordinated across product management, web, design, and sales enablement


  • Field enablement content: datasheets, pitch decks, prospecting guides, SDR sequences and training presentations and videos


  • Creation of MOFU and BOFU content for demand generation and cross-sell programs


  • Content and enablement for global user days, events, PR, and analyst briefings


Preferred Background:

  • 6+ years of technical product marketing at a B2B software company, with meaningful time on a database product


  • Fluent in the emerging database and AI infrastructure landscape: vector databases, embedded and edge AI, autonomous database operations, MCP-based agentic architectures


  • Able to translate complex technical concepts for both technical audiences (DBAs, platform engineers, ISV architects) and business decision-makers


  • Proven track record building CxO-level content from scratch: decks, briefs, and pitch narratives that moved pipeline


  • Experience with OEM and ISV go-to-market


  • Comfortable straddling developer-led growth (Try & Buy, Discord, Docker Hub) and enterprise field motion simultaneously


  • Cross-functional operator across global product, sales, and field teams


  • Excellent storytelling and presentation skills

About Actian

Actian is a computer software company headquartered in Sunnyvale, California that provides data management software. In July 2018, Actian was acquired by HCL Technologies and Sumeru Equity Partners for $330 million. On December 31, 2021, HCL Technologies became the sole owner of Actian. Actian was founded in 2005, as a private equity funded spin-out of the Ingres product line from Computer Associates, and developed data management and integration technologies, including Vectorwise, Btrieve/Pervasive PSQL, and the Ingres database.
Learn more about Actian
Industry
Information Technology
* Ladders Estimates

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