The Opportunity
We areseekinga strategically minded individual to drive the offer and pricing strategy for Adobe27s B2CCreative Cloud offerings. In this role, you will shape the structure and positioning of our B2Csolutions for businesses of all sizes.Are you excited todefine the target audience anddeterminethe right mix of products, features, services, and entitlements for each offering?
This is a high-visibility, high-impact role. By applying strong business intuition and collaborating with cross-functional teams, you will develop a deep understanding the customer and the competitiveofferlandscape. Your work will ensure B2C offerings resonate with key customer segments 6ultimately makingAdobe the top choice forindividuals.
Shape Offer and Pricing Strategy:Define the overarching strategy for how we bring our B2Cproducts, features, and technologies to market. This includessettinga long-term vision for our B2Clineup as well as driving annual/quarterly updates we make to our offer lineup.
Deeply Understand Customers:Lead customer and market research. You willidentifyaudience needs, prioritize use cases, inform strategy, and influence product roadmaps.
Lead with Influence:Act as a change agent across a matrixed organization. AlignGTM,Product, Pricing Ops,Growth,Analytics, Finance, and more.
WhatYou27llNeed to Succeed
Strong storytelling, writing, and communication skills 6able to distill complex ideas into compelling, customer-facing messaging.
Expected Pay Range:
Our compensation reflects the cost of labor across severalU.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $145,400 -- $261,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
In New York, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
