Databricks

Principal Product Marketing Manager, AI

Databricks$193K — $266K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in product marketing at an enterprise software company
  • Experience with marketing Data & AI or AI-powered products
  • Proven ability to create compelling messaging for business users
  • Strong collaboration skills with sales and partner teams
  • Technical fluency to simplify complex AI capabilities for enterprise audiences

Responsibilities

  • Own product marketing strategies for Genie, targeting business and technical buyers
  • Lead messaging and content development to enhance product visibility
  • Collaborate across teams to boost awareness and adoption of Genie
  • Launch campaigns aimed at increasing engagement and conversion
  • Create customer stories to showcase Genie’s impact on business outcomes

Benefits

  • Comprehensive benefits and perks tailored to employee needs
  • Opportunities for annual performance bonuses
  • Equity options available
  • Support for remote working arrangements
  • Focus on employee well-being and engagement programs
Full Job Description
MKTQ327R34

While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.

In this role, you will own product marketing for Genie, the data-smart AI coworker for business teams. Reporting directly to the Senior Director of Product Marketing, you will lead messaging and content development for cross-channel marketing strategies targeting business and technical buyers as well as business users, with a strong focus on business value, usability, and adoption. You will partner closely with product, sales, partner, and marketing teams to increase awareness, support new launches, and drive adoption of Genie.

Ideal candidates will have a proven record in product marketing and experience working on technical products. You have a strong understanding of Data & AI platform offerings, have worked on creating messaging and positioning of technical products targeted at enterprise business users and decision makers (e.g., operations, finance, marketing), and can build strong working relationships with stakeholders to deliver joint messaging and GTM plans.

The impact you will have:
  • Establish Genie as the leading AI coworker for business teams by driving awareness, adoption, and daily usage across priority business user segments.
  • Launch and iterate messaging and campaigns that increase engagement, activation, and conversion among business users and decision makers, while aligning with IT stakeholders.
  • Elevate Databricks' AI narrative with a strong emphasis on business value and productivity gains at flagship events and in always-on campaigns, resulting in increased share of voice and Genie pipeline.
  • Improve sales readiness and productivity by delivering enablement programs and content that help teams clearly articulate Genie's business value to non-technical buyers and end users.
  • Build a strong portfolio of customer stories and proof points that demonstrate measurable Genie impact on business outcomes and are actively leveraged across sales, marketing, and partner motions.

What we look for:
  • 8+ years of product marketing experience at an enterprise software company.
  • Experience marketing Data & AI, AI assistants, or AI-powered products, particularly those used directly by business teams or end users.
  • Proven track record creating messaging and content that resonates with business users and decision makers while bridging to technical audiences.
  • Experience partnering closely with sales teams and partner teams to build and execute GTM and enablement programs.
  • Sufficient technical fluency to translate complex AI capabilities into clear, outcome-focused narratives for enterprise customers.


Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

Zone 1 Pay Range

$193,500-$266,100 USD

Zone 2 Pay Range

$174,200-$239,450 USD

Zone 3 Pay Range

$164,500-$226,150 USD

Zone 4 Pay Range

$154,800-$212,850 USD

BenefitsAt Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.

About Databricks

Databricks is a unified analytics platform that provides data engineering, collaborative data science, and machine learning capabilities. The company was founded in 2013 by the original creators of Apache Spark, a popular open-source big data processing engine. Databricks provides a cloud-based platform that allows data teams to collaborate and build data pipelines, run machine learning models, and perform advanced analytics. The company has raised over $1 billion in funding and is valued at $38 billion as of November 2021.
Learn more about Databricks
Size
2,000 employees
Industry
Founded
2013

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