Adobe Inc.

Principal Product Marketing Manager, Adobe Express

Adobe Inc.$180K — $261K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of Product Marketing experience with a focus on complex product launches
  • Proven strategy development for specific audience segments or growth initiatives
  • Strong understanding of customer segments, cultural trends, and digital behaviors
  • Exceptional storytelling skills to communicate product innovation effectively
  • Experience in driving monetization and growth in consumer or SaaS businesses
  • Global execution experience within a large organization
  • Leadership experience and ability to build high-performing teams

Responsibilities

  • Define the multi-year product vision, including market positioning and differentiation
  • Lead comprehensive go-to-market strategies for new features and capabilities
  • Oversee the go-to-market strategy for Adobe Express's AI advancements
  • Collaborate with the Global Marketing Organization on feature naming initiatives
  • Work with Product and Design teams to prioritize roadmap based on customer needs
  • Create audience segmentation strategies based on in-depth customer research
  • Establish positioning and messaging that align functional benefits with emotional drivers
  • Set performance targets and collaborate with data analytics to measure success

Benefits

  • Opportunity to influence global marketing initiatives
  • Collaboration with cross-functional teams, including product and engineering
  • Access to advanced tools and resources within a leading tech company
  • Dynamic work environment encouraging innovation and growth
  • Potential for career advancement within a globally recognized brand
Full Job Description
Know the customer. Know the product. Build the Future of Adobe Express Product Marketing.

This role sits within the Adobe Express Product Marketing Team and supports global marketing strategy and execution. From customer insights, to positioning and messaging, this role sits at a critical conjunction point across the product teams and our marketing organization. Working closely with product, engineering and go-to-market colleagues, you'll play a key role in ensuring our marketing strategies resonate and connect with customers. This role will help to lead the product evolution of Adobe Express globally.

What You'll Do

  • Define and articulate the multi-year vision including where we play, how we win, and how we differentiate.


  • Lead end-to-end go-to-market strategy for new features and experiences - from concept validation through launch and scale.


  • Lead end-to-end go-to-market strategy for the Adobe Express Narrative including AI first product advancements for Adobe Express.


  • Lead feature naming for new features in partnership with the Global Marketing Organization.


  • Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful customer workflows.


  • Develop audience segmentation and strategies grounded in customer deep insight through research.


  • Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers.


  • Set performance targets and partner with data science and analytics to measure impact and optimize outcomes.


  • Serve as the internal champion for our customers, influencing executives and cross-functional teams.


What You'll Need to Succeed

  • 10+ years of Product Marketing experience, including leading complex 1N product launches.


  • Proven experience defining strategy for a distinct audience segment or growth business.


  • Deep understanding of customer segments, including cultural trends and digital behaviours.


  • Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.


  • Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.


  • Experience with execution across a global organization


  • People leadership experience a plus, with a track record of building high-performing teams.


  • Exceptional cross-functional influence and executive communication skills.


  • Open and eager to build AI adoption within your day-to-day work.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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