Spotify

Principal Product Manager, Engagement Journeys

Spotify$182K — $260K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of product management experience in consumer products
  • Proven track record of creating sustained behavior change
  • Expertise in experimentation and behavioral analytics
  • Strong collaboration skills with engineering and data science teams
  • Experience aligning stakeholders around product strategies
  • Knowledge of personalization and machine learning concepts
  • Passion for audio and user engagement

Responsibilities

  • Define long-term vision and strategy for Habit Formation
  • Build behavioral intelligence to enhance user experience
  • Collaborate across teams to create data-driven user experiences
  • Translate AI advancements into engaging consumer interactions
  • Develop systems for sustainable user engagement
  • Influence product evolution and information architecture
  • Use analytics and user research for informed decision-making
  • Drive execution across engineering teams ensuring quality and speed
  • Establish Habit Formation as a strategic growth capability

Benefits

  • Health insurance coverage
  • Six months paid parental leave
  • 401(k) retirement plan
  • Monthly meal allowance
  • 23 paid days off annually
  • 13 paid flexible holidays
  • Paid sick leave
Full Job Description
What You'll Do

  • Define and drive the product vision, strategy, roadmap, and execution for Engagement Journeys across Spotify's consumer experience.
  • Build intelligent engagement systems that help listeners naturally discover new formats, features, and devices based on meaningful behavioral signals.
  • Partner with Machine Learning and Data Science teams to develop models that identify user readiness, engagement opportunities, and long-term growth potential.
  • Translate advances in AI, machine learning, and agent technologies into intuitive product experiences that millions of listeners can easily understand and enjoy.
  • Work closely with Engineering, Design, Research, and Data Science to rapidly prototype, experiment, learn, and deliver high-impact product improvements.
  • Influence the evolution of multiple Spotify surfaces and experiences so engagement journeys feel connected rather than fragmented.
  • Define how Spotify measures meaningful engagement, establishing frameworks that help teams prioritize sustainable listener value over short-term gains.
  • Make thoughtful product decisions using behavioral insights, experimentation, customer research, and data, even when operating with ambiguity.
  • Build alignment across senior leaders and cross-functional teams to deliver initiatives that span multiple organizations.
  • Balance innovation with user trust, quality, privacy, and long-term platform integrity.


Who You Are

  • You have 10+ years of product management experience building consumer products at significant global scale.
  • You have successfully delivered products that drive sustained engagement and long-term customer value, not simply acquisition or activation.
  • You have deep expertise in experimentation, behavioral analytics, product metrics, and data-informed decision making.
  • You know how to develop product strategy and align diverse stakeholders behind a shared vision.
  • You have experience influencing products that span multiple user experiences, platforms, or organizational boundaries.
  • You care deeply about product quality, user experience, and the details that create exceptional customer experiences.
  • You make thoughtful decisions in ambiguous environments, balancing data, customer needs, and business priorities.
  • You communicate clearly and build strong partnerships across Product, Engineering, Design, Research, and Data Science.
  • You have experience working with personalization, recommender systems, or machine learning-powered products.
  • You bring curiosity about behavioral science, user motivation, or engagement research and enjoy applying those insights to product design.
  • You have experience building AI-powered or LLM-enabled consumer experiences, or you're excited by their potential to improve user experiences responsibly.
  • You enjoy exploring data, developing measurement frameworks, and continuously improving how product success is measured.
  • You're passionate about helping people discover, enjoy, and deepen their relationship with audio experiences.


Where You'll Be

  • We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location
  • This team operates within the Eastern Standard time zone for collaboration


The United States base range for this position is $182,308 - $260,441 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.

About Spotify

Spotify is a Swedish audio streaming and media services provider, launched in October 2008. The platform is owned by Spotify AB, a publicly traded company on the New York Stock Exchange since April 2018. Spotify's primary business is providing an audio streaming platform, with the company claiming that it had 345 million active monthly users and 155 million paying subscribers as of December 2020. Unlike physical or download sales, which pay artists a fixed price per song or album sold, Spotify pays royalties based on the number of artist streams as a proportion of total songs streamed on the service. Spotify distributes approximately 70% of its total revenue to rights holders, who then pay artists based on their individual agreements. Spotify has faced criticism from artists and producers including Taylor Swift and Thom Yorke, who have argued that it does not fairly compensate musicians. Spotify has also faced criticism from artists and producers including Taylor Swift and Thom Yorke, who have argued that it does not fairly compensate musicians.
Learn more about Spotify
Size
3,456 employees
Industry
Founded
2006

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