Gusto

Principal Product Manager, Customer Onboarding

Gusto$210K — $263K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of Product Management experience with a proven track record of shipping successful products
  • Hands-on experience building and launching AI-powered customer experiences
  • Vision for how AI can fundamentally transform digital experience design
  • Deep understanding of small business challenges and pain points
  • Proven ability to craft compelling, action-oriented messaging for small businesses
  • Excellent analytical and problem-solving capabilities with a data-informed approach

Responsibilities

  • Own onboarding customer experiences to drive conversion
  • Increase onboarding conversion through experience simplification
  • Collaborate with core experiences and growth teams
  • Prototype and automate solutions to enhance customer engagement
  • Utilize AI to streamline onboarding processes
  • Lead cross-functional projects involving engineering and design
  • Deliver outcomes effectively by deploying innovative strategies

Benefits

  • Opportunity to work in a mission-driven culture
  • Access to a diverse and inclusive workplace
  • Work alongside a lean team with high impact
  • Flexible work environment with hybrid options
  • Professional development and growth opportunities
Full Job Description
About the Team:

The Growth & Commerce team is responsible for the shared surfaces and platforms that power Gusto's growth & primary revenue generating experiences. This includes being responsible for the acquisition flows, cross-sell & pricing experiences, as well as the infrastructure that powers pricing, invoicing and revenue communications. The team is responsible for a meaningful portion of Gusto's overall revenue goals, and has central, shared responsibility for driving traffic to Gusto's wide range of small business products.

We are seeking a seasoned Product Manager with a creative mindset to drive growth through innovative customer onboarding strategies. This role involves developing an AI agent to escort the customer through Gusto's complex onboarding experience. The ideal candidate will excel in creating AI experiences to help customers navigate the issues important to them.

Here's what you'll do day-to-day:
  • Ownership: Own Gusto onboarding customer experiences related to driving conversion, especially experiences that assist customers navigate the complexities of Gusto payroll and expansion onboarding.
  • North Star: Increase conversion of Gusto onboarding experience through experiences that simplify and clarify the overall and component specific onboarding process
  • Collaborate: Tight collaboration will include the Gusto core experiences team, other growth teams and the various product teams associated with the onboarding - especially payroll, employee onboarding, state and federal tax registration

Here's what we're looking for:
  • 8+ years of Product Management experience with a proven track record of shipping successful products
  • Hands-on experience building and launching AI-powered customer experiences
    • Vision for how AI can fundamentally transform digital experience design and user interaction paradigms
  • Deep understanding of small business challenges, with the ability to identify, frame, and articulate SMB pain points effectively
  • Demonstrated ability to craft compelling, action-oriented messaging that resonates with small business audiences
  • Proven ability to work effectively across cross-functional teams including engineering, design, marketing, and sales
  • Strong design partnership skills with the ability to collaborate with designers to push creative boundaries
  • Excellent analytical and problem-solving capabilities with a data-informed approach to decision-making

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is $179,000/yr to $224,000/yr in Denver & most major metro locations, and $210,000/yr to $263,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for this role in San Francisco. Our open roles will specify on the careers page and in the job description where the position is eligible for work.

(1) Business Applications with Planned Wages (www.census.gov)

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

About Gusto

Gusto is a cloud-based human resources software platform that provides payroll, benefits, and HR management services to small businesses. The company was founded in 2011 and is headquartered in San Francisco, California. Gusto's platform automates many of the administrative tasks associated with HR, such as payroll processing, tax filings, and benefits administration. The company also offers a range of HR services, including compliance support, employee onboarding, and time tracking. Gusto is committed to helping small businesses succeed by providing them with the tools and resources they need to manage their HR operations more efficiently.
Learn more about Gusto
Size
1,000 employees
Industry
Founded
2012

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