The OpportunityWe are seeking a
Principal Product Manager, to focus on agentic product management with an eye to video workflows and generative video This is a strategic, forward-looking individual contributor role with significant influence and visibility. You will also lead teams through launches of the world's leading generative models within the firefly ecosystem. You will operate at the intersection of product vision, generative AI, prototyping, and creative workflows-shaping how creators ideate, generate, iterate, and produce media using AI.
This role is ideal for a product leader who is deeply fluent in AI-native workflows, comfortable prototyping through code or "vibe coding," and motivated by turning emerging model capabilities into tangible, inspiring creative products.
What You'll Do - Define and evolve the long-term product vision for image, video, and multimodal generative media experiences
- Partner closely with Product Design, Engineering, and Research to explore forward-looking concepts, workflows, and creative systems.
- Translate advances in generative models (diffusion, transformers, multimodal systems, agents, etc.) into compelling product concepts that creators can use daily in their workflows
- Rapidly prototype ideas using code, low-code tools, scripts, or experimental pipelines to make concepts tangible and testable.
- Leverage AI-native workflows (prompting, chaining, agents, evaluation loops, synthetic data, automation) to dramatically improve personal and team efficiency.
- Build demos, prototypes, and experiential artifacts that communicate future-state workflows to executives, partners, and internal teams.
- Synthesize input from executive leadership, design, engineering, applied research, and data into a clear and cohesive product North Star.
- Balance creative ambition with technical feasibility, scalability, and platform strategy.
- Shape narratives and materials for executive reviews, vision presentations, and roadmap discussions.
- Operate effectively in a highly matrixed organization, influencing without direct authority.
What's Needed for Success - Significant product management experience working on AI-powered, creative, or developer-facing products.
- Deep understanding of generative AI systems for image, video, audio, or multimodal generation, including their capabilities, limitations, and tradeoffs.
- Strong hands-on prototyping ability using code (e.g., Python, JavaScript), creative tooling, or experimental workflows-comfortable building to learn.
- Fluency in AI-first product workflows, including prompting strategies, tool orchestration, agents, evaluation, and automation.
- Deep understanding of the Generative AI and agentic landscape including experience working with users shaping product development
- Strong product taste and intuition for creative quality, usability, and storytelling.
- Experience partnering closely with Product Design and Engineering in ambiguous, exploration-heavy problem spaces.
- Exceptional ability to synthesize complex inputs into clear product direction and compelling narratives.
- Comfort operating in ambiguity, with a bias toward action, experimentation, and learning.
- A builder's mentality with curiosity, creativity, and a strong point of view on the future of creative tools.
- Bachelor's degree required; equivalent professional experience strongly considered.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $194,800 - $282,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
