The Opportunity
Adobe Express is on a mission to make content creation simple and delightful for everyone—from first-time makers to teams at scale. We’re looking for a Principal PM to lead Discovery & Activation across the end-to-end journey: how new and returning customers find the right starting point, reach an “aha,” and build durable habits that drive long-term retention.
You’ll define the strategy and roadmap for one of the key workstream on user activation and partner closely with Design, Engineering, Data Science, and Go-to-Market to ship needle-moving experiences.
What you’ll own
Roadmap Creation
Create a quarterly roadmap for one of the key workstreams under activation and align design, engineering, research, and other team members.
Measurement & experimentation
Establish clear leading and lagging indicators.
Setup A/B tests with well thought of hypotheses and drive these to fruition.
Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.
Cross-functional leadership
Partner with Content Ops for taxonomy and metadata quality that boost discovery relevance.
Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.
What you’ll bring
10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.
Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.
Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.
Strong product sense for progressive disclosure, guided creation, and task-led journeys—paired with crisp prioritization and trade-off calls.
Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.
Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.
Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.
Nice to have
Experience with creative tools, assistants/LLMs, or recommendation systems.
Background in template ecosystems, marketplaces, or content ops.
Exposure to enterprise change-management and rollout strategies.
How you’ll work
Customer-back: start with real tasks (flyer, video, social post), not features.
System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.
Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.
Bias to impact: ship increments weekly, land big rocks quarterly.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $148,100 -- $282,100 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $194,800 - $282,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
