ButterflyMX is hiring a Principal PM who thinks at the intersection of funnels and customer experience. This role is about understanding how people move through a decision process, where they drop off, and what it takes to earn the next step. You'll own a product area that spans two connected user groups, one experiencing that journey firsthand, the other managing and optimizing it on the other side. We have an early roadmap to build from, but we need someone to pressure-test it, sharpen it, and own it. The right person for this role brings consumer product instincts, deep familiarity with AI-driven workflow automation, and a genuine obsession with conversion. Responsibilities: • Take ownership of the product roadmap for this new area: evaluate what we've scoped, stress-test the assumptions, and evolve the plan based on what you learn • Define and drive the end-to-end experience across two connected user groups: one consumer-facing, one operator-facing • Identify where AI-driven automation can reduce friction and improve outcomes on both sides of the experience, and build those capabilities in a way that earns trust • Navigate a complex integration landscape, working with third-party platforms and data sources that are central to how this market operates • Conduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solution • Establish the metrics that matter and hold yourself accountable to them Requirements: • 7+ years in product management with a track record of owning products from concept to market, including experience inheriting early-stage work and making it better • Funnel and conversion fluency: you think in terms of acquisition, activation, and drop-off. You know how to identify where a journey breaks down and what it takes to fix it • Consumer UX instincts for high-stakes decisions: you understand that some experiences require more than ease of use. They require trust, clarity, and confidence at every step • Deep familiarity with AI-driven communication and workflow automation: you understand where these systems create value, where they create risk, and how to deploy them responsibly in products where real people are making real decisions • B2B2C fluency: you have experience building products where the end user and the buyer are different people, and you know how to serve both without compromising either • Integration-savviness: you have navigated complex third-party ecosystems and understand the product tradeoffs that come with depending on external platforms and data • AI-native thinking: you approach product problems by asking how intelligent systems can improve the experience, not by adding AI as an afterthought. You stay current on what the technology can actually do and bring that knowledge into discovery, design, and prioritization conversations • A builder's mindset: you don't just write specs and hand them off. You prototype, tinker, use the tools available to you today to explore ideas quickly, and you close the loop between what you ask engineering to build and how it actually works • Sharp communication: you can who can influence across engineering, design, go-to-market, and leadership: you write well, present clearly, and earn trust without authority Bonus if you have at least one: • Experience in proptech, multifamily real estate, or property operations • Experience building products with scheduling, logistics, or real-world coordination at their core • Experience working in or alongside a marketplace, CRM, or demand generation product • Background in products where trust and safety are design requirements Benefits: • Comprehensive Medical, Dental and Vision plans (ButterflyMX covers 80% of the cost) starting day 1 • 401(k) plan with a match • 10 paid holidays, 20 vacation days, 5 sick days, 3 floating holidays • Basic Life and Accidental Death and Dismemberment Insurance (ButterflyMX covers 100% of the cost) • Short and Long Term Disability (ButterflyMX covers 100% of the cost) • Paid Family Leave • Employee Assistance Program • Quarterly self-care stipends • Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance • And more!