Principal, Pricing Strategy and Optimization

Zillow, Inc.

$131K — $210K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in pricing strategy, monetization, revenue optimization, or a related field; experience in B2B, marketplaces, or SaaS preferred.
  • Deep expertise in pricing, packaging, and commercial strategy with a proven track record.
  • Strong analytical skills and structured problem-solving capabilities.
  • Ability to operate independently and influence without direct authority in ambiguous settings.
  • Excellent written and verbal communication skills, simplifying complex ideas for diverse audiences.
  • Proficient with AI tools, advanced Excel/Google Sheets, SQL; familiar with BI tools is a plus.
  • Experience in translating strategy into operational execution effectively.

Responsibilities

  • Lead pricing strategy and optimization for New Construction products and segments.
  • Develop data-driven pricing recommendations using competitive and market analysis.
  • Identify and prioritize pricing opportunities to enhance revenue and minimize cannibalization.
  • Build business cases and scenario analyses for strategic pricing decisions.
  • Design and evaluate pricing tests and measure their impacts.
  • Monitor contracts and pricing alignment with business objectives.
  • Collaborate across teams to implement pricing decisions and streamline processes.

Benefits

  • Remote work flexibility from any location within the U.S.
  • Opportunity for equity awards based on experience and performance.
  • Engagement in a rapidly evolving pricing strategy for a leading company.
Full Job Description
About the role

We are seeking a Principal, Pricing Strategy & Optimization to serve as the pricing subject matter expert for Zillow's New Construction business. In this strategic individual contributor role, you will lead complex pricing and monetization work that informs commercial decisions, shapes business planning, and drives measurable impact on growth, partner outcomes, and revenue performance. You will partner closely with leaders across Product, Sales, Finance, Analytics, and Operations to develop recommendations, evaluate monetization opportunities, design experiments, and turn strategy into scalable execution. This role reports to the Senior Director, Strategy and Operations.

You Will Get To
  • Lead pricing strategy and optimization across New Construction products, customer segments, and go-to-market motions, including pricing architecture, packaging, discounting, and monetization levers.
  • Develop data-driven pricing recommendations using customer value, ROI analysis, competitive analysis, market dynamics, portfolio performance, and business tradeoffs.
  • Identify, size, and prioritize pricing opportunities that improve revenue growth, product adoption, partner ROI, long-term business health, and minimize cannibalization.
  • Build business cases and scenario analyses to inform pricing decisions, annual planning, and strategic investment choices in partnership with Finance and business leadership.
  • Design and evaluate pricing tests, pilots, and promotions by defining success metrics, measuring impact, and translating results into clear recommendations.
  • Monitor customer contracts and pricing to ensure rates remain appropriate and aligned with business objectives.
  • Partner cross-functionally to operationalize pricing decisions through systems, workflows, dashboards, sales materials, and field execution.
  • Help define pricing governance, simplify pricing and packaging where appropriate, synthesize analysis for senior stakeholders, and leverage AI tools to improve efficiency and effectiveness.


This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $131,700.00 - $210,300.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $125,100.00 - $199,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are
  • 12+ years of experience in pricing strategy, monetization, strategy and operations, revenue optimization, consulting, finance, or a related field; experience in B2B, marketplaces, SaaS, media, advertising, or proptech is preferred.
  • Deep expertise in pricing, packaging, monetization, or commercial strategy, with a track record of solving ambiguous, high-impact business problems.
  • Strong analytical and structured problem-solving skills, including experience building business cases, designing experiments, interpreting complex data, and making actionable recommendations.
  • Proven ability to independently drive decisions and operate as a subject matter expert in ambiguous environments.
  • Demonstrated ability to influence senior stakeholders and cross-functional partners across Product, Sales, Finance, Operations, and Analytics without direct authority.
  • Excellent written and verbal communication skills, with the ability to simplify complex ideas and clearly present recommendations, tradeoffs, and risks.
  • Strong technical skills, including AI tools, advanced Excel or Google Sheets, and SQL; experience with BI tools and experimentation or performance measurement frameworks is preferred.
  • Experience translating strategy into operational execution in partnership with systems, product, or go-to-market teams to implement pricing changes at scale.
  • Ability to balance strategic thinking with practical execution and a bias toward simple, scalable solutions.
  • Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.

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