Intuit Inc

Principal Marketing Manager, Portfolio & Pricing

Intuit Inc • $150K — $180K *
Mountain View, CA 94040In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in strategy, business operations, product strategy, or consulting roles in high-growth technology environments.
  • Preferred experience in SaaS or consumer technology; fintech or B2C product experience is a plus.
  • High valuation placed on experience in pricing strategy, business model design, or go-to-market planning.
  • Proven structured problem-solving capabilities and comfort in navigating complex stakeholder environments.
  • Ability to derive actionable insights from data and communicate compelling narratives to senior leadership.
  • Track record of developing impactful business cases and pricing models.
  • Demonstrated ownership mindset with ability to manage multiple workstreams with rigor.

Responsibilities

  • Define and evolve the annual product lineup and business model strategy for TurboTax.
  • Own end-to-end pricing strategy and manage in-season execution.
  • Lead SKU and entitlements strategy, ensuring alignment across various teams.
  • Partner with senior leaders to shape strategy and influence decisions effectively without direct authority.
  • Translate complex problems into frameworks and actionable recommendations.

Benefits

  • Competitive compensation package with performance rewards.
  • Potential eligibility for cash bonuses and equity rewards.
  • Robust benefits package outlined in applicable plans and programs.
  • Commitment to fair pay across diverse employee categories.
Full Job Description
Job Overview

This is a high-visibility, high-impact role spanning business model strategy, pricing, SKU architecture, and go-to-market planning. You will partner closely with Product, Finance, Analytics, Marketing, and Legal to translate strategy into decisions that directly drive revenue, customer outcomes, and competitive positioning - owning your work from initial framing through execution.

Responsibilities

  • Define and evolve the annual product lineup and business model strategy for TurboTax, establishing the framework that guides pricing, packaging, and go-to-market decisions across the Consumer Group
  • Own end-to-end pricing strategy - setting direction, managing in-season execution, and building a rigorous test-and-learn roadmap to continuously improve how we price our products.
  • Lead SKU and entitlements strategy, serving as the authoritative source of truth on product structure and ensuring alignment across Product, Finance, and operational teams ahead of each season.
  • Partner deeply with senior leaders across Product, Analytics, Finance, and Marketing to shape strategy, influence decisions, and drive outcomes - operating effectively without direct authority.
  • Translate complex, ambiguous problems into clear frameworks and recommendations that move the business forward.


Qualifications

Experience

  • 8+ years in strategy, business operations, product strategy, or consulting roles in high-growth technology environments.
  • SaaS or consumer technology experience strongly preferred; fintech or B2C product experience a plus.
  • Prior experience in pricing strategy, business model design, or GTM planning is highly valued.

Strategy & Analytical Strength

  • Strong structured problem-solving and ability to define choices - comfortable navigating multi-stakeholder complexity and ambiguity.
  • Ability to distill insights from quantitative and qualitative data and construct a clear, compelling narrative for senior leadership.
  • Demonstrated experience developing business cases, pricing models, and frameworks that drive decisions.

Execution & Ownership

  • Track record of putting points on the board - identifying opportunities, driving alignment, resolving blockers, and landing outcomes.
  • Extreme ownership mindset; moves naturally between long-term strategy and short-term execution.
  • Proven ability to manage a portfolio of active workstreams with rigor and discipline.

Communication & Influence

  • Executive-level written and verbal communication skills; able to simplify complexity and influence at scale.
  • Comfortable serving as a strategic thought partner to senior leaders and driving decisions without direct authority.
  • Strong storytelling instincts - knows how to frame tradeoffs clearly and build alignment across diverse stakeholders.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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