Intuit Inc

Principal Marketing Manager, Paid Social

Intuit Inc • $120K — $145K *
Charlotte, NC 28269In-Person
Media
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years of performance marketing or paid social experience, with ownership of brand and upper-funnel strategy
  • Deep fluency in Meta, TikTok, Snapchat, Reddit, and Pinterest, with tactical excellence in 2+ platforms
  • Proven track record in scaling and optimizing large paid social campaigns across multiple platforms
  • Hands-on experience with Conversions API and understanding of privacy policies like SKAN and ATT
  • Ability to navigate execution details and higher-level strategies effectively
  • Strong storytelling and communication skills for presenting to senior stakeholders
  • Experience with new measurement solutions and data-driven reporting
  • Proficiency in AI tools and advanced spreadsheet software like Excel/Google Sheets
  • Bachelor's Degree
  • Preferred: Proficiency in SQL/BigQuery/Looker and experience with influencer marketing

Responsibilities

  • Own the full-funnel paid social strategy, collaborating with internal teams and agencies
  • Align paid social initiatives with brand moments and sponsorships
  • Coordinate with the Social & Influencer Marketing Principal to integrate paid and organic strategies
  • Discover innovative ways to engage Gen Z through ads and influencer content
  • Implement rigorous measurement practices to improve tracking and efficiency of install campaigns
  • Incorporate acquisition and conversion KPIs alongside revenue-based metrics to assess program health
  • Collaborate on testing roadmaps, executing studies like incrementality tests and audience validation
  • Ensure adoption of emerging ad formats to stay ahead in the market
  • Drive the use of AI tools for enhanced paid social planning and reporting
  • Oversee coordination with creative partners to maintain fresh and approved assets
  • Manage budget allocations to prioritize business goals effectively
  • Serve as a senior strategic voice in planning conversations across various marketing disciplines
  • Mentor teams on best practices and platform nuances without formal management authority
  • Present insights and performance analysis to senior stakeholders clearly and effectively
  • Optimize strategies based on detailed campaign performance assessments

Benefits

  • Competitive compensation package with performance-based rewards
  • Potential eligibility for cash bonuses and equity rewards
  • Supportive work environment with fair pay practices across categories
  • Opportunities for professional development and growth
Full Job Description
The paid growth marketing team at Intuit Credit Karma supports company growth by owning the strategy and execution of our marketing campaigns across a wide range of verticals and acquisition efforts. As a Principal Marketing Manager, Paid Social, you will drive strategy and measurement maturity for Credit Karma's paid social program across Meta, TikTok, Snapchat, Reddit and Pinterest, with a specific focus on Upper Funnel initiatives and their impact on business metrics. You'll partner closely with our paid marketing channel owners, Integrated Marketing, Social Strategy, Data Science, and our agency partners to push the program forward - particularly around next-generation measurement and testing rigor. This role requires a critical thinker with a strong test-and-learn mindset who can navigate the differences across platforms and translate them into best-in-class channel strategy.

Responsibilities

  • Own full-funnel paid social strategy, working closely with the internal paid social team and agency partners to execute across the funnel
  • Partner with internal teams to align paid social activity with brand moments, sponsorships, and activations
  • Partner closely with the Principal, Social & Influencer Marketing counterpart to align paid and organic strategy - coordinating creative, messaging, and audience approach across paid and owned social
  • Identify new ways to reach Gen Z and drive engagement with ads and influencer content, moving perception and consideration of Credit Karma with this audience
  • Drive the rollout of more rigorous measurement across paid social to unlock cleaner conversion tracking and enable more efficient install campaigns, with a focus on unblocking attribution and improving signal quality across platforms
  • Champion the inclusion of acquisition/conversion KPIs alongside revenue/MMM-based KPIs as measures of program health, tailoring the right metric to each channel's measurement maturity
  • Partner with channel owners (Meta, TikTok, Snapchat, Reddit, Pinterest) and agency partners on testing roadmap execution, including incrementality tests, brand lift studies, and audience validation tests
  • Ensure Credit Karma is testing and adopting new and emerging formats across all platform partners, staying ahead of the latest platform innovation
  • Adopt and drive AI-assisted tools and workflows across paid social planning, measurement, and reporting to increase team efficiency
  • Coordinate across creative agency partners and the internal organic social team to ensure the team is running current, approved assets and avoiding creative gaps or fatigue
  • Partner with budget owners to pitch, secure, and manage pacing for assigned initiatives, ensuring efficient allocation against business priorities
  • Serve as a strategic, senior voice for paid social in planning conversations with Brand, Integrated Marketing, Social Strategy, and Analytics - driving recommendations and aligning peers without relying on formal authority
  • Serve as an informal strategic thought partner and mentor to the paid social, organic social, creative, and influencer teams on cross-platform nuance and best practices, without formal management responsibility
  • Present campaign performance, test results, and program-level insights to senior stakeholders, translating platform data into clear, actionable takeaways
  • Analyze campaign performance, identify key insights, and optimize strategies to maximize ROI against business goals


Qualifications
  • 8+ years of performance marketing or paid social experience, with demonstrated ownership of brand and/or upper-funnel paid social strategy
  • Deep platform fluency across Meta, TikTok, Snapchat, Reddit, and Pinterest, with tactical excellence in 2+ major platforms
  • Track record scaling and optimizing large paid social campaigns across multiple platforms, inclusive of full-funnel (brand and acquisition) tactics
  • Hands-on experience with CAPI (Conversions API) and probabilistic attribution and fluency in ecosystem privacy policies (SKAN, ATT)
  • Comfortable moving fluidly between the details of execution and higher-level strategy; can drive recommendations and align peers without formal authority
  • Strong storytelling and communication skills, with a track record of presenting strategy and results to senior stakeholders
  • Track record of adopting new measurement solutions (including MMM) and creating succinct, data-driven reporting for senior stakeholders
  • Proficiency with AI tools and advanced Excel/Google Sheets
  • Bachelor's Degree
  • Preferred: Proficiency with SQL/BigQuery/ Looker
  • Preferred: Experience working with influencers


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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