Intuit Inc

Principal Marketing Manager - Expert Voice & Insights

Intuit Inc • $191K — $258K *
San Diego, CA 92154In-Person
Enterprise Technology
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 10-12+ years of experience in Product Marketing or Employee Experience/Listening within high-growth tech environments.
  • Proven track record in building large-scale employee/user listening platforms.
  • Strong knowledge of AI models and technology transformations; familiarity with machine learning workflows is a plus.
  • Bachelor's Degree in Marketing, Business Administration or related field; Master's preferred.
  • Exceptional ability to advocate for changes across multiple teams and functions.

Responsibilities

  • Spearhead the Voice of the Expert (VOE) & Insights Strategy to foster expert engagement.
  • Architect and execute global listening strategies to enhance Expert Engagement Scores.
  • Lead and scale Immersive Experience Studios for live collaboration between product teams and experts.
  • Translate complex expert friction points into actionable product requirements for the Product Management team.
  • Champion the integration of expert feedback into product roadmaps to maximize adoption.
  • Establish frameworks for AI model validation using insights from experts.
  • Position experts as trainers of Intuit's generative AI capabilities.

Benefits

  • Comprehensive health and wellness programs.
  • Flexible work arrangements to promote work-life balance.
  • Opportunities for professional development and career advancement.
  • Participation in equity rewards and cash bonus incentives.
Full Job Description
Role Overview

This role sits in Intuit's Expert Network-the thousands of tax, bookkeeping, and financial professionals who deliver confidence to millions of TurboTax and QuickBooks customers. We are seeking a visionary Principal Marketing Manager of Expert Voice & Insights to lead our global expert listening, insights, and AI model validation strategy. In this highly cross-functional role, you will hold an incredibly high bar for 'insights-to-action.' You aren't just capturing feedback; you are architecting the feedback loops that ensure we are driving continuous improvement of our products and services.

The Principal Marketing Manager of Expert Voice & Insights will lead our Immersive Experience Studios, run complex listening and surveying architectures, internal engagement campaigns, and partner with Product and Tech teams to ensure our experts are equipped with world-class tools to delight customers. This leader will direct the comprehensive feedback loops that turn deep qualitative and quantitative employee sentiment in

Responsibilities
Key Responsibilities

1. Spearhead the Voice of the Expert (VOE) & Insights Strategy
  • End-to-End Listening Architecture: Architect and execute the global surveying, pulse-taking, and deep-dive listening strategies for the entire Expert Network. Accountable for tracking and increasing Expert Engagement Scores.
  • Immersive Experience Studios: Lead and scale our Immersive Experience Studios, creating interactive testing grounds where product teams and experts collaborate live to simulate real-world workflows.
  • Continuous Improvement Culture: Synthesize complex qualitative themes and quantitative survey data into rigorous, executive-ready insights that champion the expert perspective.


2. Influence Product & Engineering Roadmaps
  • Insights-to-Action Pipeline: Act as the ultimate bridge between frontline experts and the Product Management organization. Translate complex expert friction points into clear, actionable product requirements.
  • Feature Accountability & Adoption: Partner with the Expert Readiness and Change Management teams to integrate expert user acceptance testing frameworks. Champion the successful implementation and shipping of top VOE feedback themes directly into our core product and platform backlogs to maximize Expert Adoption.
  • Readiness Optimization: Ensure experts feel equipped, trained, and confident in the stability and feature-completeness of internal tools before peak seasons.


3. Drive the AI + HI 'Experts-in-the-Loop' Model Validation Program
  • Experts-in-the-Loop Governance: Lead the newly formed Expert AI Model Validation team, establishing frameworks that leverage our human network to evaluate, stress-test, and refine Intuit's generative AI capabilities.
  • Future of Work Stewardship: Position our experts not just as software users, but as the foundational trainers of our global financial intelligence engine.


Success Metrics & Ownership

  • Expert Engagement Score (Tracking and increasing overall expert network sentiment)
  • Tools Readiness Score (Expert tool confidence and readiness)
  • VOE Implementation & Adoption Rate (Percentage of high-priority expert feedback themes successfully resolved via shipped product features or workflow optimizations, adoption of AI expert tools)


Qualifications
Qualifications

Experience & Domain Expertise
  • 10-12+ years of experience across Product Marketing, Employee Experience/Listening, Workforce Insights, or Strategy Operations within a high-growth tech or product ecosystem.
  • Proven Listening Track Record: Demonstrated success building large-scale, continuous employee/user listening platforms and surveying infrastructure/methodology with high customer empathy.
  • AI/Technical Literacy: Strong comfort navigating discussions around AI models, algorithmic validation, or technology transformations. Experience working with machine learning or AI workflows is a major plus.
  • Education: Bachelor's Degree in Marketing, Business Administration, Cognitive Science, Psychology, Data Analytics, or a related field. (Master's or equivalent experience preferred).


Leadership & Influence

  • Executive Presence & Matrix Navigation: Exceptional ability to advocate for operational changes and product investments across multiple teams, business units, and engineering functions.
  • High Bar for Rigor: A clear history of turning data into compelling business narratives that alter executive mindsets and resource allocations.
  • Empathy-Driven Strategy: Deep passion for customer and employee empathy, aligning beautifully with Intuit's core values and culture.
  • Team Leadership: Galvanize the team and key stakeholders around the strategy and set them up for seamless execution.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

The expected base pay range for this position is:
San Diego $191,000 - $258,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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