This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Key Roles and Responsibilities: tasks may include, but are not limited to, the following:
Program Leadership & Execution:- Lead end-to-end program management for strategic initiatives—from ideation through launch and performance tracking.
- Own offer lifecycle management, including launch planning, performance monitoring, and optimization.
- Drive cross-functional alignment across Pricing, Marketing, Finance, Product, and Operations teams.
Acquisition & Retention Strategy Development:
- Define and evolve acquisition strategies to drive subscriber growth across key channels and segments.
- Design and implement retention strategies to reduce churn and expand customer value through cross-sell, upsell, and convergence.
- Leverage competitive intelligence and market dynamics to continuously refine offer positioning.
Marketing Alignment & Customer Experience (CX) Impact:
- Ensure tight alignment with Marketing on campaign strategy, messaging, and investment prioritization.
- Assess and optimize customer experience impact of pricing and offer decisions, balancing growth with simplicity and transparency.
- Partner cross-functionally to deliver consistent, differentiated customer value propositions.
Channel Strategy & Execution Support:
- Partner with GTM and channel teams to ensure offers are optimized for channel performance (Retail, Digital, IHX, Call Centers).
- Design and implement channel-specific incentives to drive adoption, attach rates, and execution quality.
- Ensure channel readiness and enablement for all offer launches.
Job Contribution:
- Recognized expert in market development, pricing strategy, and offer design within a complex, multi-product environment.
- Applies deep business acumen and analytical rigor to solve high-impact problems and drive measurable growth.
- Leads critical initiatives with minimal oversight, influencing senior leadership decisions and shaping enterprise strategy.
- Serves as a mentor and thought leader, elevating team capability in pricing, offer strategy, and market execution.
Supervisor:
Education:
- Bachelor’s degree required (Business, Economics, Finance, or related field preferred)
Experience
- 7+ years of experience in strategy, pricing,
- product management, or market development
- Deep expertise in pricing, offer strategy, and promotional design.
- Cross-functional leadership driving market execution.
- Strong financial and analytical capability, and ability to translate insights into actionable strategies
Our Principal Market Development earns between $141,300 – 237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia, Dallas, Texas
Salary Range:
$141,300.00 - $237,400.00
