Landing

Principal Designer

Landing • $150K — $180K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in design, particularly with AI interfaces.
  • Proficiency in prototyping, preferably in code, with practical knowledge of AI tools.
  • Strong skills in interaction, information architecture, and motion design.
  • Experience designing for non-traditional screens such as messaging apps and AI assistants.
  • Ability to think systematically and create reusable design solutions.
  • Demonstrated ability to partner with cross-functional teams and influence strategy.

Responsibilities

  • Design the interface for how clients interact with AI assistants for booking.
  • Reconstruct search and booking processes to focus on conversational decision-making.
  • Create a seamless design experience for guest arrivals and stays.
  • Develop and implement a brand design system and front-end architecture.
  • Lead the expansion and growth of the design team as needs arise.

Benefits

  • Competitive salary and stock options
  • Comprehensive medical, dental, and vision benefits
  • 401(k) plan and access to ImmediatePay
  • Generous paid time off
  • Annual allowance of $750 for Landing stays
  • Opportunities for professional growth and development
Full Job Description
About the role
  • Design how Landing shows up, gets chosen, and gets booked inside AI assistants.
  • Design for surfaces we don't own: messaging apps, AI assistants, and the personal agents that book on a guest's behalf. You work within their rules and still make it feel like Landing.
  • Rebuild search and booking around conversations and decisions instead of filters, with real empathy for someone figuring out where to live.
  • Design the stay itself: arrival, the unit, and the help guests need once they're in.
  • Build the brand, the design system, and the front end.
  • Hire and grow the design team when it's time.

How you work
  • You prototype in code, usually with AI. Figma is optional.
  • You ship to production.
  • You pick the problem, make the call, and check whether it worked.
  • You talk to guests. You stay in a unit.

About you
  • Have a taste you can explain. You can say why an interaction works, where it breaks, and what would make it much better.
  • Have a point of view on AI interfaces. You're experimenting with conversational, adaptive, and proactive patterns, and you know where they help and where they're a gimmick. You don't need years of AI work. You need to be building with it now.
  • Can win without a screen. You've designed for text, WhatsApp, Claude, or ChatGPT, and you're thinking about what happens when a guest's agent does the searching, comparing, and booking.
  • Think in systems. You see the patterns behind the screens and turn one great solution into something reusable without making everything look the same.
  • Start with the question. You frame messy problems, figure out what's worth learning first, form a view with incomplete information, and know which ideas are worth fighting for.
  • Have craft everywhere. Interaction, information architecture, writing, visual, and motion. Words are part of the design. You've designed something physical, not just a screen.
  • Partner as a peer. You shape strategy with product, engineering, and GTM, share unfinished work, understand technical tradeoffs, and make the people around you better.

Especially relevant

Consumer or AI product work, strong prototyping, deep motion and interaction skills, and design systems experience. We care more about how you think than about checking every box.

Why this is interesting
  • Booking a home is moving into conversations and agents. You get to define what that looks like for an entire category.
  • The product includes real homes. What you design, people live in.
  • There's no design team yet. You set the standard and choose who joins.

What we offer
  • Competitive salary and stock options
  • Medical, dental, vision, life and AD&D, disability, mental health, pet, and commuter benefits, plus an FSA or HSA
  • 401(k) plan and access to ImmediatePay
  • Generous PTO
  • Room to grow: we want you to grow with us
  • $750 a year in Landing Stays

Send us
  • Something you built with AI recently.
  • Something live you designed and coded.
  • One decision you'd make at Landing in your first month.

About Landing

Landing is a real estate company that offers flexible leasing options for apartments. The company aims to make the rental process more convenient and efficient for both landlords and tenants. Landing offers fully furnished apartments with flexible lease terms, allowing tenants to move in and out without the hassle of buying or selling furniture. The company also provides a concierge service to help tenants with their move-in process and any other needs they may have during their stay. Landing operates in several cities across the United States.
Learn more about Landing
Size
100 employees
Industry
Founded
2019
Revenue
$10 million

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