Intuit Inc

Principal, Customer Intelligence

Intuit Inc$207K — $280K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-12+ years in customer insights, strategy, analytics, or management consulting.
  • Experience advising senior executives on complex decisions, facilitating quick resolutions.
  • Skilled in structured problem solving, capable of breaking down complex issues into manageable parts.
  • Hands-on experience in designing, executing, and analyzing insights projects independently.
  • Multi-method approach to research, leveraging various data sources effectively.
  • Strong business acumen, connecting customer insights to broader business strategies.
  • Comfortable interpreting and analyzing data for actionable insights.
  • Ability to influence stakeholders across various business functions without formal authority.

Responsibilities

  • Serve as a trusted advisor to senior leaders and guide strategic decision-making.
  • Partner with Business Operations to align customer insights with execution plans.
  • Lead and manage complex strategy projects from analysis to actionable recommendations.
  • Translate insights into executable strategies, framing clear options and defining success metrics.
  • Advance AI-native insight methodologies for capturing and analyzing data.
  • Enhance customer feedback mechanisms to improve insight quality across teams.
  • Mentor and develop the team's problem-solving and insight delivery abilities.

Benefits

  • Access to competitive compensation package including performance rewards.
  • Potential eligibility for cash bonuses and equity rewards.
  • Comprehensive benefits package supporting employee well-being and development.
Full Job Description
Job Overview

This role sits on the Customer Intelligence team within Strategy & Business Operations, which acts as the strategic signal layer for QuickBooks. We marry disparate insights and data sources - primary research, voice of customer, behavioral and profiling data, industry intelligence - into customer-driven stories that shape where QuickBooks invests. As a Principal, you'll be the insights thought partner to VP leaders across our highest-priority bets in the Global Business Solutions Group (GBSG), especially our Small Business Group (SBG). You'll guide the end-to-end learning and measurement plans that fuel our strategy and synthesize the collective insights signal into what performance is telling us and where the biggest opportunities sit. You'll partner closely with Business Operations to embed that signal into initiative operating rhythms so that prioritization and course-correction are grounded in holistic customer truth.

In this role, you'll personally lead high-visibility strategy projects end-to-end - framing problems, pressure-testing analysis, and shaping the narrative with leaders across Product, Marketing, Sales, Finance, and Customer Success. We're looking for a strategist with strong insights craft who is hypothesis-driven, structured, opinionated, and relentlessly focused on the decision at hand - and who raises that bar for the team around them. If you've ever been frustrated that great customer insight didn't change anything, this is the role where changing something is the job. We're expecting you to not only understand and unpack the insights, but also be a critical partner to the business and have a real recommendation on how we action.

Responsibilities
What you'll do here:

  • Serve as a trusted advisor to VP/Director+ leaders - define the questions their strategy must answer to be developed and executed, build learning and measurement plans, and advise directly on high-stakes decisions; maintain a pulse on the current state of the strategy and proactively flag where additional learning or refinement is needed
  • Partner with Business Operations to connect insight to execution - embed customer signal into operating rhythms and planning cycles, turning strategy into delivery
  • Lead complex, ambiguous strategy projects - frame the problem, develop the hypotheses, design a multi-method approach, run the analysis, and deliver a recommendation with a clear point of view
  • Mobilize insights - go beyond 'here's what we learned' to frame option sets, articulate tradeoffs, recommend an execution path, and define how we'll measure whether it worked
  • Build AI-native ways of working - make our insights system AI-first across how we capture, analyze, and deliver insights, and champion tooling that democratizes access to customer truth across the business
  • Advance our customer listening and intelligence infrastructure - sharpen how and where we capture direct feedback, and help build AI-native tools that connect our insights sources so teams across the business can get trusted, cited answers
  • Raise the craft bar as a thought leader - role model structured problem solving and executive communication, mentor other insights professionals, and develop reusable, AI-native frameworks and playbooks that make the team smarter and faster


Qualifications
Qualifications:

  • 8-12+ years of experience in customer insights, strategy, analytics, management consulting, or a related field
  • Experience advising senior executives on complex, high-stakes decisions; you can lead with the answer, structure a clear and concise narrative, and get a VP to a decision in one conversation
  • Structured problem solver who can break down ambiguous, complex problems into addressable components, develop hypotheses that guide the work rather than waiting for data to speak, and know when to kill your own hypothesis; you can turn a broad need into a scoped plan with a clear approach, timeline, and owners
  • Hands-on practitioner: you've personally designed, executed, and analyzed insights projects end to end, working independently, and you're comfortable being the one who does the work
  • Multi-method by instinct - you choose the approach that fits the decision (survey, qualitative, behavioral analysis, industry intelligence, or some combination) rather than defaulting to the method you know best, and you can fuse structured and unstructured sources into a single coherent story
  • Strong business judgment - you connect customer signal to strategy, financial performance, and execution, and you can tell which findings actually change a decision
  • Comfortable with data - you can interrogate a dataset, spot when a signal is biased, incomplete, or misleading, and explain what that means for the conclusion
  • Influence without authority - you build trusted relationships with senior stakeholders across Product, Design, Marketing, Analytics, Data Science, Business Operations, and Customer Success, and you're persuasive when findings are surprising or unpopular
  • Self-starter - you proactively identify the questions worth asking rather than waiting to be assigned them, and you find creative ways around roadblocks
  • AI-forward - you actively use AI to accelerate and expand what's possible in insights work
  • Bonus:
    • Experience at a top-tier management consulting firm, or in a corporate strategy or business operations function
    • FinTech, SaaS, or small business software background, or first-hand experience working with small businesses or accountants


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $207,000 - $280,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

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Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

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Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ

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