The OpportunityAdobe Experience League is Adobe's global platform for inspiring, educating, and connecting marketers in the age of AI. As Principal Content Strategist for the AI training for marketers initiative, you will lead the full content strategy and execution pipeline. Your scope includes Experience League and beyond. You will define ways to empower marketers to work with AI through micro-learning, use case and workflow-based content. You will also create structured learning experiences that meet learners where they are. This is a cross-platform role requiring you to define and drive a joint content strategy in close partnership with content, product, and marketing partners, leading through influence across organizational boundaries to ensure a cohesive learner experience.
What you'll do - Define and drive the joint content strategy for the AI for marketers program across Experience League and supporting platforms, partnering closely with the marketing content lead to align on roadmap, formats, and learner outcomes
- Own the curriculum architecture and content roadmap for Experience League, developing micro-learning and AI workflow-based content that drives engagement and measurable skill-building
- Oversee the full content creation process, managing contributors, subject matter experts, and authors while maintaining instructional quality and brand standards
- Author select content directly while enabling and guiding a broader creator network to complete at scale
- Publish and manage content on Experience League according to program timelines, benchmarks, and evolving business and audience needs
What you'll need to succeed - Proven experience in instructional design and curriculum development, with a strong grasp of adult learning and micro-learning principles
- Track record defining and delivering content strategy in a cross-functional environment, balancing creative vision with operational rigor
- Experience leading through influence across organizational or partner boundaries, driving alignment without direct authority
- Experience creating or overseeing AI-related educational content, workflow guides, or practitioner-focused learning programs
- Strong project management skills with the ability to run complex content pipelines from strategy through to publishing
- Excellent cross-functional communication skills; comfortable aligning collaborators across product, marketing, content, and partner teams around a unified content vision
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150In New York, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
