NIKE, Inc

Principal, College Sports Marketing, College & NIL Relationships

NIKE, Inc$120K — $150K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sports marketing or related field
  • Strong understanding of collegiate athletics and NIL dynamics
  • Proven negotiation and contracting skills with athletes and representatives
  • Demonstrated ability to build and manage high-impact relationships
  • Experience in strategic planning and talent acquisition
  • Ability to provide market intelligence and insights
  • Flexibility for travel (10-25%)

Responsibilities

  • Define Nike's collegiate athlete partnership strategy
  • Lead negotiations with elite college athletes for NIL opportunities
  • Develop long-term talent acquisition strategies aligned with marketing objectives
  • Serve as a trusted advisor to Sports Marketing leadership
  • Build and manage relationships with athletes, representatives, and athletic department leaders
  • Oversee negotiations for all-school Nike partnerships with Athletic Directors
  • Provide insights on trends and the collegiate athletics landscape

Benefits

  • Supports candidate accommodations during the interview process
  • Offers a collaborative working environment with cross-functional teams
  • Strong focus on relationship building and strategic partnerships
  • Opportunities to influence Nike's position in college athletics
  • Exposure to high-profile collegiate athletes and decision-makers
Full Job Description
WHO YOU'LL WORK WITH

The College Sports Marketing team shapes Nike's relationships with the most influential athletes, programs, and institutions in collegiate sports. This role reports to the Director, College Sports Marketing, partners closely with Sports Marketing leadership and cross-functional teams, and leads strategic relationships with collegiate athletes, representatives, and athletic departments nationwide.

WHAT YOU'LL WORK ON

You will help define Nike's collegiate athlete partnership strategy and identify the next generation of athletes who will shape the future of sport. Working across Sports Marketing and key business functions, you'll lead negotiations, build influential relationships, and drive strategic partnerships that strengthen Nike's position across college athletics.
  • Partner across Sports Marketing, Brand Marketing, Legal, Finance, and other cross-functional teams to identify, evaluate, and prioritize emerging collegiate athlete talent for strategic investment
  • Lead recruitment, negotiation, and contracting efforts with elite college athletes and their representatives for Nike Blue Ribbon Elite and other Name, Image and Likeness (NIL) partnership opportunities
  • Develop and execute long-term talent acquisition strategies that align with Nike Sports Marketing objectives and athlete portfolio needs
  • Serve as a trusted advisor to Sports Marketing leadership, helping shape strategy, evaluate opportunities, and guide investment decisions across the collegiate landscape
  • Build and manage high-impact relationships with athletes, agents, representatives, conference stakeholders, and athletic department leaders across the country
  • Lead negotiations and relationship management efforts for all-school Nike partnerships, working directly with Athletic Directors and university decision-makers
  • Provide marketplace intelligence and insights on emerging trends, competitive activity, and the evolving collegiate athletics and Name, Image and Likeness (NIL) ecosystem to inform business strategy and decision-making
  • Travel 10-25%

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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