NIKE, Inc

Lead, College Sports Marketing, Blue Ribbon Elite NIL Field Rep

NIKE, Inc$90K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Sports Marketing, athlete relations, or partnership management
  • Bachelor's degree in Business, Marketing, Sports Management, or related fields
  • Strong grasp of collegiate athletics and the NIL ecosystem
  • Experience with managing athlete and influencer relationships
  • Exceptional communication and project management skills

Responsibilities

  • Serve as primary relationship manager for Blue Ribbon Elite athletes
  • Build trusted relationships with athletes and stakeholders
  • Partner with Brand Marketing on athlete appearances and consumer activations
  • Collaborate with Product Creation on athlete feedback and insights
  • Manage logistics for athlete engagements from planning to execution
  • Capture insights that inform marketing and product strategies
  • Support the Director in advancing Blue Ribbon Elite priorities

Benefits

  • Supportive accommodations during the interview process
  • Opportunity to work closely with influential athletes
  • High visibility in Nike's sports marketing initiatives
  • Collaborative environment with cross-functional teams
  • Potential for travel and direct engagement with key stakeholders
Full Job Description
WHO YOU'LL WORK WITH

The College Sports Marketing team builds and strengthens Nike's relationships with the most influential athletes and programs in college sports. This role reports to the Director, College Sports Marketing and partners closely with Sports Marketing, Brand Marketing, Product Creation, and external athlete stakeholders to deliver premium athlete experiences and drive long-term brand impact.

WHAT YOU'LL WORK ON

You will be the day-to-day connection between Nike and its Blue Ribbon Elite athlete roster. By delivering world-class athlete service and creating meaningful athlete experiences, you'll help strengthen relationships, elevate the athlete journey, and bring Nike's Sports Marketing strategy to life.
  • Serve as the primary relationship manager for Blue Ribbon Elite athletes, ensuring every athlete experience reflects the value of partnering with Nike
  • Build trusted relationships with athletes, representatives, and key stakeholders while delivering responsive, proactive support across all touchpoints
  • Partner with Brand Marketing teams to execute athlete appearances, campaigns, content opportunities, photoshoots, and consumer activations
  • Collaborate with Product Creation and Sports Marketing partners to coordinate product seeding, athlete feedback, wear-testing opportunities, and marketplace insights
  • Manage logistics and communication for athlete engagements, ensuring flawless execution and attention to detail from planning through completion
  • Capture and share athlete insights, trends, and opportunities that help inform Sports Marketing, product, and brand strategies
  • Support the Director, College Sports Marketing in advancing Blue Ribbon Elite priorities while helping identify new ways to elevate athlete service and strengthen Nike's presence across college sports
  • Travel 10-25%

  • 5+ years of experience in Sports Marketing, athlete relations, partnership management, brand marketing, or a related field
  • Bachelor's degree in Business, Marketing, Sports Management, Communications or related field. Will accept any suitable combination of education, experience and training
  • Strong understanding of collegiate athletics and the Name, Image and Likeness (NIL) ecosystem
  • Proven experience managing athlete, influencer, or talent relationships and executing partnership activations
  • Exceptional communication, project management, relationship-building, and cross-functional collaboration skills

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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