CAE Inc

Price to Win (PTW) Specialist

CAE Inc • $85K — $100K *
Saint-laurent, QC H4K 1H9In-Person
Aerospace & Defense
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Engineering, Finance, Economics, or related field.
  • 6-8 years of experience in Price-to-Win analysis, Capture Management, or related disciplines.
  • Experience in researching competitor pricing strategies and capabilities.
  • Proficiency in developing parametric and quantitative pricing models.
  • Strong analytical skills and business acumen for decision-making.
  • Bilingual in French and English is required. Note: This increases the candidate's marketability in bilingual regions.

Responsibilities

  • Develop and maintain PTW and STW models for pricing strategies.
  • Analyze customer requirements and procurement behaviors to evaluate win probability.
  • Conduct competitor assessments and align internal solutions with customer priorities.
  • Perform market analysis using historical data and competitive intelligence.
  • Collaborate with teams to refine PTW/STW strategies and bid approaches.
  • Support bid strategy decisions based on competitive analysis.
  • Utilize AI and advanced analytical techniques to optimize pricing and market research.

Benefits

  • Flexible employee benefits programs.
  • Opportunities for international travel.
  • Engage in a variety of multidisciplinary projects.
  • Represents the organization at industry conventions and conferences.
  • Hybrid work arrangements, including remote work.
  • Flexible work schedules.
  • An environment that values employee contributions.
Full Job Description
Description

We are seeking a Price to Win Specialist to support strategic business pursuits by analyzing customer expectations, competitor strategies, and market dynamics to determine pricing approaches that maximize probability of win while maintaining business objectives.

This position plays a key role in strategic Canadian and international defence, simulation, and training pursuits by influencing solution strategy, competitive positioning, and pricing decisions. The successful candidate will contribute to the development and maturity of CAE's Price-to-Win (PTW) and Competitive Intelligence capabilities.

Key responsibilities include:
  • Develop and maintain Price-to-Win (PTW) and Score-to-Win (STW) models to support pricing decisions and capture strategies.
  • Analyze customer requirements, procurement behaviors, budget constraints, and evaluation criteria to assess competitive positioning and win probability.
  • Develop competitor solution assessments and evaluate internal technical solutions to support competitiveness, affordability, and alignment with customer priorities.
  • Perform competitor profiling, cost benchmarking, and market analysis using historical data, competitive intelligence, and industry research.
  • Collaborate with Capture Managers, Business Development teams, and technical stakeholders to assess competitor positioning and inform PTW/STW strategies.
  • Support bid strategy development, solution trade studies, and pricing decisions to improve probability of win.
  • Maintain and update PTW/STW analyses throughout the bid lifecycle and communicate assumptions, findings, and recommendations to stakeholders.
  • Gather, analyze, and centralize competitor and market intelligence to support decision-making.
  • Utilize Artificial Intelligence (AI) tools and advanced analytical techniques to enhance market research, competitive intelligence, pricing analysis, and PTW model development.
  • Contribute to the continuous improvement of PTW methodologies, processes, and tools supporting strategic pursuits.


Minimum Qualifications
  • Bachelor's degree in Business, Engineering, Finance, Economics, or a related field.
  • 6-8 years of experience in one or more of the following areas:
    • Price-to-Win analysis
    • Capture Management
    • Cost Estimating
    • Competitive Analysis
    • Procurement
    • Proposal Development
    • Program Management
    • Engineering
    • Related disciplines
  • Experience researching and analyzing competitor capabilities, pricing strategies, and competitive positioning.
  • Experience developing and applying parametric, scenario-based, or quantitative pricing models using historical data and market intelligence.
  • Understanding of customer evaluation methodologies, scoring systems, and price-to-score trade-off analysis.
  • Strong analytical, problem-solving, and business acumen skills.
  • Ability to communicate complex analyses and recommendations to a variety of stakeholders.
  • Ability to manage multiple priorities in a deadline-driven environment.
  • Proficiency with Microsoft Office applications, including Excel.
  • Eligibility to obtain and maintain Canadian Security Clearance and Controlled Goods Program registration
  • Bilingualism in French and English is required


Preferred Qualifications
  • Experience within the defence, aerospace, simulation, training, or other high-technology industries.
  • Experience conducting competitor intelligence, SWOT analysis, and market assessments.
  • Advanced Excel modeling skills.
  • Experience with Power BI or other data visualization tools.
  • Experience using Artificial Intelligence (AI) tools and data-driven techniques to support research, market analysis, competitive intelligence, productivity, and decision-making


Benefits
  • Flexible Employee benefits programs
  • Opportunities for international travel
  • Opportunity to work on a variety of projects within multidisciplinary teams
  • Opportunity to represent the organization at external conventions and conferences
  • Hybrid work flexibility, including occasional work-from-home arrangements
  • Flexible work schedules
  • Environment that recognizes and values employee contributions and initiatives


Position Type
Regular

About CAE Inc

CAE Inc. is a Canadian manufacturer of simulation technologies, modelling technologies and training services to airlines, aircraft manufacturers, healthcare specialists, and defense customers. CAE was founded in 1947, and has manufacturing operations and training facilities in 35 countries. CAE's Defense and Security business unit focuses on training solutions for defense forces across the world. CAE's Civil Aviation Training Solutions business unit provides training solutions for civil aviation organizations worldwide, including airlines, aircraft manufacturers, training centers, and aircraft maintenance, repair and overhaul organizations. CAE's Healthcare business unit designs and manufactures simulators and offers audiovisual and simulation center management services for medical schools, nursing schools, hospitals, defense forces, and other medical organizations. CAE is headquartered in Saint-Laurent, Quebec.
Learn more about CAE Inc
Size
13,000 employees
Market Cap
$6 billion
Industry
Aerospace & Defense
Founded
1947
5 Year Trend
+4.5%
NASDAQ
CAE
* Ladders Estimates

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