PR Vice President (New York/LA)Department: Lifestyle
Employment Type: Full Time
Location: PURPLE New York
DescriptionThis role can be based in LA or New YorkWho You Are:PURPLE is seeking an ambitious Vice President to join our Lifestyle team. As Vice President, you will be responsible for overseeing a portfolio of luxury lifestyle clients, leading strategic direction, cultivating media and influencer relationships, mentoring high-performing teams, and driving business growth.
This is a key leadership role within the agency - one that demands a well-connected media strategist with exceptional client management experience, team-building skills, and a deep understanding of the luxury lifestyle sector. The ideal candidate will have a strong track record of developing high-impact campaigns and delivering results that align with brand and business objectives.
Key ResponsibilitiesStrategic & Client Leadership- Serve as the senior strategic lead for key lifestyle accounts, ensuring campaigns are forward-thinking, integrated, and aligned with client goals.
- Develop and implement long-term communications strategies that drive awareness, cultural relevance, and commercial value.
- Provide trusted counsel to clients, serving as their strategic partner across brand communications, campaign development, and reputation management.
- Oversee campaign planning, creative direction, press strategy, event programming, partnership activations, and brand storytelling.
- Collaborate with senior leaders to identify opportunities for innovation and growth within the Lifestyle team.
Team Management & Mentorship- Manage the Lifestyle team, fostering an environment of creativity, accountability, and excellence.
- Assign and oversee roles and responsibilities across accounts; ensure teams are structured for both efficiency and development.
- Lead by example, supporting staff development through consistent feedback, mentorship, and performance management.
Media, Influencer & Industry Relations- Maintain strong, senior-level media relationships across lifestyle, culture, and consumer publications.
- Lead influencer strategy and partnerships, ensuring campaigns are socially led where relevant and engage the right cultural voices.
- Actively engage with the wider cultural and lifestyle landscape to stay ahead of trends, opportunities, and shifts in consumer behaviour.
Operational & Financial Leadership- Ensure efficient management of budgets, contracts, reporting, and billing across accounts.
- Report to the Senior Vice President and Executive Leadership Team on business forecasting, staffing, and financial planning.
- Lead on new business pitches and organic growth opportunities within your portfolio.
Culture & Collaboration- Partner with colleagues across divisions and international offices to create integrated, multi-market strategies.
- Champion Purple's culture and values internally and externally - fostering an inclusive, curious, and driven environment.
Skills and Experience- Minimum 8-10 years of experience in public relations, with a focus on luxury lifestyle clients
- Strong agency background with proven ability to lead accounts and deliver strategic excellence
- Extensive media and influencer contacts across the US, UK, and international lifestyle sectors
- Proven track record of developing and executing high-profile PR campaigns, events, and partnerships
- Confident team leader with experience managing and mentoring junior to senior-level talent
- Excellent written, verbal, and presentation skills
- Adept at navigating high-pressure environments and complex client needs with accuracy and vision
- Entrepreneurial spirit with commercial acumen - able to identify and pursue growth opportunities
- Passionate about culture and the ever-evolving luxury lifestyle space
